Seeing Past ROI and Understanding Market Research Value
Less than half of companies include market research in their marketing budgets. Furthermore, many organizations that do allocate a small portion of their budget, usually 10%, to market research are often quick to reduce budgets. Why? Because unlike other forms of marketing where ROI is easy to quantify (e.g. you can measure exactly how many conversions came […]
The Scientific Path to Innovation: The Iterative Nature of Online Communities
By: Zoe Rose, Senior Research Associate The book “Zero to One,” written by entrepreneur and investor, Peter Thiel, defines the differences between an innovation that makes incremental changes to a product, service, or experience, and one that brings a product, service, or experience into existence from nothing, or more cleverly, from “zero to one.” It […]
Augmented Reality Delivers Superior CX for Beauty Retailers
Virtual try-ons for makeup have been a science fiction dream for decades, but the tech to deliver on this promise is surprisingly complicated. Until now, the cost for both users and developers was simply too high to explore augmented reality (AR) applications. However, that’s all changed. Now brands – especially makeup brands – have new opportunities […]
What Happens When Grocery Goes Digital?
In August, Amazon announced plans to acquire Whole Foods, jolting the grocery industry, which had remained one of the few retail verticals not yet disrupted by e-commerce. The $13.7 billion acquisition has already taken its toll on other grocery giants including Trader Joe’s, Sprouts, and Walmart, as foot traffic from new Whole Foods shoppers climbed […]
How CPG Brands Can Adapt Their Strategies To Reach Millennials
Millennials consist of 75.4 million Americans, forming the largest segment of the population, and they’re undoubtedly an appealing target for CPG brands. Yet for some reason, brands struggle to attract this audience. Their unique buying habits and decision-making criteria have proven to be a challenge for brands. Do millennials rely solely on e-commerce for CPG […]
Quick Tips to Increase Engagement and Completion Rates for Online Communities
With our new email composer, we hope that our clients find new and exciting ways to engage members, promote new activities, and run NPS campaigns. The email composer makes creating customizable templates, images, and calls to action simple and fun to use. We recently spoke to our community managers, who work closely with our clients […]
Geolocation and Memory: How Technology Remedies a Common Research Problem
By: Ari Stillman, Senior Research Associate In market research, nothing matters more than accurate insights. It doesn’t matter how actionable they are unless they’re valid and reliable – terms for how well a study measures what it purports to measure and how replicable the study is if it were to be conducted again with a […]
5 Best Practices For More Effective Recruitment Emails
With the announcement of our new email composer, which makes creating email campaigns easy and fun to use, we collected a handful of tips from our community managers. They work closely with our clients to ensure that insights are being optimized and that community members are satisfied and cared for. We want both our clients […]
Avoiding The Bankruptcy Pitfall
Toys R Us filling for Chapter 11 bankruptcy marks the latest casualty in the retail death knell. Like so many other retailers who have gone before—Blockbuster, Circuit City, and Borders—this announcement was met with a mix of sadness but little surprise. It still isn’t clear if Toys R Us will be closing stores or what […]
Tips & Tricks for Using the New Fuel Cycle Email Composer
Email campaigns are vital to the Fuel Cycle community experience. They are used for recruiting new members, notifying existing members of new activities and running NPS campaigns. It’s important for emails to be visual with easy-to-see calls to action. That is where the new Fuel Cycle drag-and-drop email composer comes in. This new feature makes […]