Progressive Profiling Engine [P2 Engine]

Unifying Research Community Member Data from Multiple Sources

Provides a single, constantly updated source of truth around who respondents are that is synchronized with any research activity.

What is the P2 Engine?

Enables researchers to build on a continual understanding of their audiences with each engagement. Build automated and dynamic audience profiles by leveraging information provided by community members across time and multiple data sources. 

This empowers brands and enterprises with a comprehensive view of their audience that increases research efficiency, ensures a highly relevant research experience, and secures the most actionable and data-driven insights.

Collect, consolidate, and unify profiling data

Utilize P2 Engine data to engage segments with iterative, follow-up activities and to communicate with members in a highly contextual, relevant and engaging way. Data comes from multiple sources, including:

  • Surveys
  • CRM platforms
  • Marketing automation platforms
  • File uploads
  • Behavioral sources
  • Quick polls

In addition, the P2 Engine also syncs profiling data directly to CRM platforms to support end-to-end insights and enable audience activation.

Longitudinal profiling

Capture information on changing preferences, demographics, behaviors and needs to build on a dynamic audience profile that grows with each interaction.

Automated segmentation

Leverage dynamic grouping and segmentation to efficiently target research projects and automate the management of multiple, detailed segments within your community.

Audiences Graphics_Ignition

Foster confident decision-making

Conduct data-rich research by connecting with business systems and solutions, enabling researchers to leverage their comprehensive audience understanding for advanced analysis and reporting. 

Accelerate decision intelligence.

By leveraging the Research Engine, which powers leading insights communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.