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CUSTOMER STORY | Abercrombie & Fitch

Establishing Customer Empathy Through Constant Connection

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Efficient, Scalable, & Actionable Insights.

Experience Fuel Cycle’s customer-validated ROI.

Fuel Cycle customers have opened the door to newfound cost savings, shedding unnecessary expenses, while enabling their business to rapidly increase their time-to-insights. 

Explore your insights potential!

"It would take us about 4-to-8 weeks to design, launch, and analyze research. Now, we typically get 90% of the responses from a project within the first 24-36 hours, which allows us to give our project teams insights they can take action on immediately."

Director of CX | First National Bank of Omaha

Fuel Cycle’s mission it to accelerate decision intelligence for legendary brands.
 
We achieve this by enabling organizations to capture, analyze, and act on insights required to launch new products, acquire customers, and gain market share. 
 
By leveraging the Research Engine, which powers leading insights communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.

Putting Dollars Back In Your Pocket.

At Fuel Cycle, we’re dedicated to maximizing your financial potential.

Our innovative and scalable research solutions consistently translate into real savings, helping you get more from your research budget.

Our customers have experienced a 5-10X cost savings partnering with Fuel Cycle.

In the first year of investing in an insight community, customers typically see a minimum of 150% return on investment compared to traditional research.

Direct Economic Impact.

The Research Engine enables brands to significantly increase the volume of insights they can gather relative to typical market research processes led by an agency. 

We help our customers estimate cost comparison of conducting research via Fuel Cycle relative to typical pricing. Pricing data comes from ESOMAR, the global market research industry organization.

The outcome is that Fuel Cycle customers can typically run 5-10 times more
research projects on the same budget than they’d otherwise be able to.

“We ran 16 studies in 2022, and I calculated it out – we ran a million dollars’ worth of research for about $120,000. So we got a huge, huge payoff for our investment in the community and it really allows me to help my stakeholders so much faster than if I were using a vendor.”
Director of Market InsightsGlassdoor
“If we would have brought in an external partner to do this work, it would have cost hundreds of thousands of dollars – it would have been really expensive. And frankly, that is money that a startup is not going to spend.”
Sr. Consumer Insights ManagerRo.co
“The community has more than paid for itself in the first three months of use. We have been able to conduct more research in less time. The cycle time for results has been reduced by more than two-thirds.”
Global Head of MarketingNationwide Insurer
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Gaining Hours In Your Workweek.

Imagine having more time to focus on what truly matters. With Fuel Cycle, this becomes a reality. 

Our tailored solutions streamline operations, freeing up valuable hours previously lost to manual tasks. 

Our customers cut project timelines by up to 85%, allowing them to run many more projects and fulfill more stakeholder requests.

Time-to-results for stakeholder requests is also cut by 2/3 or more.

Indirect Impact.

The economic value of Fuel Cycle extends beyond direct cost comparisons. 

Fuel Cycle enables decision makers to make confident decisions through increased organizational agility that comes from a comprehensive platform.

  • Accelerated decision making
  • Comprehensive capabilities
  • Connect to business outcomes
“What we’re getting hit with lately is ‘I need this next week’. And in the past, we’ve been unable to fulfill this request because gosh, who can just turn around a research request in a week? But now, with the community, we’re able to do that more. We’re able to fulfill more of the requests quickly.”
Sr. Manager, InsightsT-Mobile
“The platform is so flexible and we’re able to kind of streamline that process from where it might take weeks to coordinate, weeks to get those dates on the calendar, weeks to get that launch process out – now we can do that in a matter of hours. Instead of only doing 1 survey a week or month, we’re able to launch up to 6-8 activities a week to tap into these insights and get them.”
Insights LeadUlta Beauty
“[Fuel Cycle] ruined my stakeholders’ thoughts of me using vendors because the vendor timeline is 6 weeks and [with Fuel Cycle] I can knock out a very similar project in 4-5 business days.”
Director, Market InsightsGlassdoor
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How Fuel Cycle empowers your ROI.

Our platform empowers insights teams with in-depth customer understanding, accelerating data-driven decisions. 

Product teams find value in streamlined development cycles, translating into faster time-to-market and revenue growth. 

Meanwhile, marketing teams leverage actionable insights to refine campaigns, boosting customer engagement and loyalty. 

The result? A truly unified ROI experience across your organization.

Improved efficiency

Our tools drive operational improvements that eliminate manual work so you can focus on what matters.

Reduced customer support costs

You’ll get one all-encompassing support team across your research efforts, so you aren’t paying for multiple.

Quicker insights

Our platform simplifies access to research and insights so you won’t have to wait around.

Machine learning & analytics

We incorporate machine learning models and advanced analytics to help you instantly uncover data connections.

Customer retention

We help you understand and retain customers (it’s 5-25x more expensive to acquire than to retain!).

Centralized platform

Our research tools are consolidated into one platform that meets all your needs, reducing costs and inefficiencies.

ROI your stakeholders can get behind.

It’s easy to show the value of Fuel Cycle to your stakeholders – even those who are not experts in research. 

With less of your budget, you’ll get faster, better insights that can be shared with stakeholders in a week or less of receiving them. 

More insights gathered means more stakeholders’ needs met. 

Better insights gathered means happier stakeholders. It’s a win-win.

Accelerate decision intelligence.

By leveraging the Research Engine, which powers leading insight communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.