The advent of big data makes it possible for brands to reach customers in extraordinary and personal ways. With accurate customer data, brands can do
By Jeffrey Henning via Market Research Institute International At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and
Behavioral segmentation is an advanced type of customer segmentation approach that focuses on understanding how customers interact with your brand. Engaging in smart behavioral segmentation
In a world where word-of-mouth marketing is the most influential form of marketing, customer feedback is everything. Its value is bar-none when it comes to
Customers are the lifeblood of your business. When they are happy, your business thrives. When customers have a terrible experience, they often do what you
Did you know that 53% of consumers feel brands fail to meet their experience standards, and 73% of brands can’t provide a consistent experience across
The advent of big data makes it possible for brands to reach customers in extraordinary and personal ways. With accurate customer data, brands can do
By Jeffrey Henning via Market Research Institute International At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and
Behavioral segmentation is an advanced type of customer segmentation approach that focuses on understanding how customers interact with your brand. Engaging in smart behavioral segmentation
In a world where word-of-mouth marketing is the most influential form of marketing, customer feedback is everything. Its value is bar-none when it comes to
Customers are the lifeblood of your business. When they are happy, your business thrives. When customers have a terrible experience, they often do what you
Did you know that 53% of consumers feel brands fail to meet their experience standards, and 73% of brands can’t provide a consistent experience across
