The Fuel Cycle Blog

Meet Margaret. Margaret is the VP of Insights at a large CPG company. She loves her job and worked hard to scale the ranks from analyst to department

Defining your target audience is one of the business’s most important tasks. It is the foundation of every element of your strategy – from how you

With so many emerging brands crowding the marketplace, branding has become more important than ever for businesses to develop a loyal customer base and differentiate

According to IDC, it is expected that $641 billion will be spent on customer experience technologies worldwide in 2022, which is $130 billion more than 2019. Why is that?  Statistics show that customer-centric companies are 60%

If there was a way to see into the future, we could start planning for outcomes of events that haven’t happened yet. Wouldn’t that be

An article in Forbes reveals that while 89% of employers think that their employees leave because they aren’t being paid enough, only 12% actually do. What

Written by the UserTesting Team Net new leads, cost per acquisition and conversion, and click-through rate on pay-per-click (PPC) campaigns—these are all numbers you’re probably

Digital advertising has declined nearly 20% YoY in the first half of 2020 due to widespread uncertainty around Covid-19 impact on ROI. Sales & Marketing is a major expense for brands in every industry with automotive, pharmaceutical,

The world has been changing for quite some time, but Covid-19 has greatly accelerated digital advancements and the adoption of technology, especially when it comes to market research. With non-essential businesses either

Over 30,000 new products are introduced to the market every year, but 95% end in failure. To develop, launch, and gain adoption of a new

With critical decisions being made faster than ever, a continuous stream of feedback from your customer is imperative to navigating your business through uncharted waters. Long

Did you know that 66% of Americans check their phones up to 160 times a day? It’s clear that we have become increasingly dependent on our phones as mobile technology