The Fuel Cycle Blog

The tidal wave that Covid-19 sent spilling across the world has impacted virtually every single one of our lives. Whether you feel a direct financial

Online research communities are trending as one of the most popular ways for market researchers to capture qualitative customer data.  In fact, 60% of respondents

Can a company run on its inventiveness and brilliance alone? We all know that there are multiple facets that make a business dive and thrive–

As COVID-19 has evolved into a global pandemic, businesses all over the world are taking precautionary measures to protect the health and safety of team

Customer surveys are a quantitative method for capturing customer feedback—feedback that tells you how customers feel about your products, services, and experiences. With survey results,

Qualitative research is a type of research approach that involves a more interpretive and natural approach to eliciting data. Instead of distributing a tool that

Imagine that a friend plans to surprise you with a vacation. They don’t ask you what your schedule looks like, if you’re remotely interested in

User research is one of the most valuable tools for understanding customer behaviors, needs, motivations, preferences, wants, and interactions with your products and brand. Through

Using data collected in Q4 of 2019, the 26th edition of the GreenBook Research Industry Trends Report focuses on fundamental themes related to the practice of research. It explores the adoption of emerging methods, the use

With advances in big data and the ease of capturing customer insights with a computer, it seems old school to conduct a focus group. While

The advent of big data makes it possible for brands to reach customers in extraordinary and personal ways. With accurate customer data, brands can do

By Jeffrey Henning via Market Research Institute International At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and