Fuel Cycle

The Fuel Cycle Blog

Managing Customer Experiences

According to IDC, it is expected that $641 billion will be spent on customer experience technologies worldwide in 2022, which is $130 billion more than 2019. Why is that?  Statistics show that customer-centric companies are 60%

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What is Ad Effectiveness?

Digital advertising has declined nearly 20% YoY in the first half of 2020 due to widespread uncertainty around Covid-19 impact on ROI. Sales & Marketing is a major expense for brands in every industry with automotive, pharmaceutical,

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How to Do SMS Marketing

Did you know that 66% of Americans check their phones up to 160 times a day? It’s clear that we have become increasingly dependent on our phones as mobile technology

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How to Accelerate eCommerce Sales Using Maturity Models

Featuring Rick Kelly from Fuel Cycle and Bill Bloom from Fast Focus