Creating the Perfect Infographic for Presenting Data

March 23rd, 2018

Infographics are the perfect way to present data in a way that is accessible to everyone. However, getting it right is a tedious undertaking. The…

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Data Mining in Market Research

March 20th, 2018

When you think of market research, traditional approaches probably come to mind first. For example, you may think of surveys, focus groups, onsite observations, ad…

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How to Get Customers to Complete Your Surveys

March 16th, 2018

By Zoe Rose, Senior Research Associate Traditional economic theory predicts that players in a perfect market will make rational choices that lead to wealth maximization….

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The Development of Predictive Analytics in Market Research

March 13th, 2018

In a recent interview from Campaign Monitor, 6 of the top digital marketers make insightful predictions about the future of marketing. Kath Pay, CEO of…

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How to Make the Most of Customer Insights

March 9th, 2018

C2C retailers like Etsy and eBay are on the rise, even almost overtaking Amazon as the most patronized shops online. C2C retails have an added…

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Top Major Disruption Predictions for Financial Services

March 2nd, 2018

Technological change heavily impacts all industries, but especially the financial industry. While some industries may still succeed without adapting to fast-paced technological change, the financial…

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The Wave of Customer Experience Clouds

February 27th, 2018

In a recent study, 75% of companies said their top objective was to improve customer experience. And, it’s with good reason. Customers drive the success…

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