The Fuel Cycle Blog

In-depth interviews, or IDI’s, are a qualitative market research method that offers brands the unique opportunity to collect rich, insightful, and real data from a

When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational research is a reliable go-to

Anyone in marketing knows that driving traffic to their website is crucial in order to boost sales. However, it is not always clear how to

2021 marks a turning point. In the aftermath of profound disruption, a combination of agility, creativity, and customer obsession illuminate the way forward.   Based on a

Human emotion is the driving force behind most of our decisions, from what career we choose to what brands we use; emotion is at the

Market research is continually evolving to help brands stay ahead of the curve. And in 2020, a focus on conducting more efficient and impactful research meant that

The largest and most successful brands exist not only because they make great products but also because they maintain and grow their loyal following. Brand

“Diversity and inclusion” are recent buzzwords in the business world, but their weight and importance are lightyears beyond your average trend. And just because organizations

Becky GomolkaExecutive AssistantFuel Cycle Back in June of this year, Fuel Cycle fostered partnerships with organizations that exist to give greater opportunities to people of

“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with

Back in March, when the COVID-19 pandemic was moving full-steam ahead, businesses prepared themselves for short-term changes in consumer behavior. However, many companies didn’t anticipate

A Voice-of-Customer Program (or VoC program for short) is a way for organizations to capture, analyze, and implement customer feedback to better their products and