The Fuel Cycle Blog

Written by: Becky GomolkaExecutive AssistantFuel Cycle “When day comes, we ask ourselves: where can we find light in this never-ending shade?” – Amanda Gorman, “The

Remember spending your Friday nights combing through the aisles of DVDs at Blockbuster? If this question brought up fond memories of buttery popcorn and chewy

As a marketer, it’s your job to understand your customers. From social media strategy to paid ads, blogs, and website design, you live and breathe

It’s no secret that businesses that can keep costs low and adapt quickly to market shifts are the most successful, but how did they get

With all business units challenged to be more productive, efficient, and work in harmony with one another, it only makes sense that they would all

The COVID-19 crisis of 2020 initiated an abrupt shift to online market research and insight gathering. This year, researchers are looking to expert-led industry events

Observation research is a qualitative research technique where researchers observe participants’ ongoing behavior in a natural situation instead of a simulated trial. With this method,

In-depth interviews are a form of qualitative market research where researchers collect customer data from small, carefully selected participants. Researchers may utilize in-depth interviews when

What do you do when you need insider and accurate data about how a particular group related to your organization behaves? You set up a

2020 was truly the year of the unpredictable. Under the pressure of a global pandemic, businesses achieved the impossible by embracing remote work and reorienting

When a brand wants to capture insight into how customers honestly feel about its company or products, the market research team often turns to observation

In-depth interviews, or IDI’s, are a qualitative market research method that offers brands the unique opportunity to collect rich, insightful, and real data from a