CPG & Retail

Empowering CPG and Retail Companies with Lasting Connections

Enable a seamless retail experience, and drive continuous improvement across your customer’s journey.

Retailers struggle to keep up with increasing demands and expectations.

CPG and retail companies face numerous challenges in today’s dynamic market. They must identify and understand consumer preferences, predict customer behavior, expand market share, and navigate the impact of inflation. Achieving this goal requires accurate data analysis to uncover market trends and consumer behavior, empowering informed business decisions that drive growth and profitability.

Drive growth and profitability

Fuel Cycle provides CPG and retail companies with robust tools to connect directly with customers, gaining instant insights into their behaviors and preferences. With Fuel Cycle, businesses can tailor their offerings to their most engaged customers, identify opportunities for market expansion, maintain stronger customer relationships, and uncover untapped growth potential.

Gather rich, actionable insights at scale

Unlike alternative offerings, the Fuel Cycle Research Engine allows retail and CPG organizations to gather in-depth qualitative and quantitative insights across the customer journey. This unique combination of features provides unparalleled flexibility, enabling CPG and retail companies to gather real-time insights that inform strategic decision-making and drive growth.

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Fast Turnaround

Our platform’s quick time-to-insights gives brands a competitive edge by providing timely and relevant information that informs critical business decisions.

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Concept Testing

Fuel Cycle helps brands test product concepts, logos, and packaging pre-launch, making informed decisions to maximize market success. 

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Confirm Hypotheses

Research communities allow stakeholders to check an assumption or confirm a thought process quickly by connecting with members. 

Streamlining processes to meet consumers where they are.

For Ulta Beauty, many factors contribute to constant changes in consumer wants and needs, whether it’s a new skincare trend inspired by a viral TikTok, or say, an international pandemic that causes a decrease in makeup-wearing. 

Find out how Fuel Cycle helped Ulta keep up with these constant changes to meet their customers where they are.

Accelerate decision intelligence.

By leveraging the Research Engine, which powers leading insights communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.