Customer Stories

How industry leaders are igniting action with insights

Fuel Cycle solutions help world-class enterprises drive market research impact through actionable insights.

Read our customer stories

Retail

Abercrombie & Fitch

A&F Co. prioritizes keeping customers at the center of its operations and utilizes Fuel Cycle to gain insights into their mindsets, behaviors, and preferences. The company employs a robust mix of quantitative and qualitative research methodologies for real-time results, combining survey data with agile video focus groups to bring the customer’s voice to life. This approach empowers every team to deliver products and experiences that customers will love.

“The Insight Lab has proven to be incredibly valuable for our business... it’s an efficient way for us to understand what our customers want, and the participants tell us how much they love knowing their input helps shape our collections.”

Betsy Hall

Senior, Vice President, Hollister Merchandising

Food & Beverage

King's Hawaiian

King’s Hawaiian, after a decade of consistent growth in distribution and awareness, sought a starting point for new ventures but faced challenges in gathering insights quickly enough to match evolving customer needs using traditional research tools. By adopting Fuel Cycle’s Community and FCX partner solutions, King’s Hawaiian revolutionized their research process, shifting from large, expensive, and infrequent studies to obtaining continuous, cost-effective agile insights for directional understanding and prompt action.

“I don’t know how we lived without Fuel Cycle… The breadth of research and value that you get out of online communities is unmatched. After a year, I went from a skeptic to a 100% evangelist for online communities.”

Troy Figgins

Head of Consumer Insights at King’s Hawaiian

Healthcare

Ro.co

Ro.co, a digital healthcare startup, overcame resource constraints and gained stakeholder trust by leveraging Fuel Cycle’s online community platform, Ro Inner Circle. This enabled Ro.co to efficiently gather valuable, qualitative insights to drive informed decision-making, improve patient experiences, and successfully launch their new dermatology vertical, Ro Derm, all while saving time and costs.

“With [Fuel Cycle], we’re able to go out to members at the drop of a hat with all the asks that we might need. Each week we are talking to our patients’ and getting insights through discussion boards, surveys, video diaries, and other longitudinal studies because we want to know more about our members’ lives. We glean those insights so that we can make an impact and drive outcomes at Ro.Co.”

Lee Robinson

Sr. Manager, Consumer Insights & Strategy

Media

Trusted Media Brands

In an era marked by media anxiety and disruption, readers seek transparency and honesty. For almost a century, Trusted Media Brands has tackled these challenges by ensuring their content fulfills an emotional need. By leveraging their online community, TMBI has achieved a deeper connection with readers and a revitalized understanding of their voice and brand. Using Fuel Cycle technology, the TMBI team remains confident in their ability to uphold media integrity both now and in the future.

“What makes TMB special is “content that brings family and friends together and to build communities inspired by sharing their heartwarming stories.”

Tanja Walker

Associate Director, Consumer Insights

Retail

Ulta Beauty

In the beauty industry and retail in general, consumer behaviors and insights are a swinging pendulum. Whether it’s a new skincare trend inspired by a viral TikTok, or say, an international pandemic that causes a decrease in makeup-wearing, many factors contribute to constant changes in consumer wants and needs for Ulta Beauty. Find out how Fuel Cycle helped Ulta keep up with these constant changes to meet their customers where they are.

“A huge part of the beauty community, and really tapping in and understanding (our) consumers, is our partnership with Fuel Cycle.”

Mary Wallen

Senior Analyst of Consumer Insights, Ulta Beauty

Tech/Media

Fandom

Fandom, the online company behind D&D Beyond, Honest Trailers, and Fandom Wikis, needed a community platform to gather real-time insights from their consumer panel and provide company-wide visibility. They created the Fan Lab, a private online community, to engage users and gain valuable insights from discussions about movies, TV shows, and games. The Fan Lab enables Fandom to make informed decisions quickly, keeping up with rapidly changing pop culture demands and driving company-wide success.

“Our fans are very excited to participate because they’re really talking about the things that matter to them. It’s great to understand how we can better deliver information to them that they can use to feel engaged with the properties and with the fan community.”

Aaron Tell

Sr. Manager, Consumer Insights & Strategy