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Customer Stories

How industry leaders are igniting action with insights

Fuel Cycle solutions help world-class enterprises drive market research impact through actionable insights.

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Read our customer stories

Retail

Abercrombie & Fitch Co.

A&F Co. is focused on keeping its customers at the center of everything it does – and to help achieve that goal, the company utilizes Fuel Cycle to garner insights into customers’ mindsets, behaviors, and preferences.

The A&F Co. team routinely employs a robust blend of quantitative and qualitative research methodologies for real-time results. Paring survey data with agile video focus groups brings the voice of the customer to life, enabling every team to deliver the products and experiences customers will love.

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“The Insight Lab has proven to be incredibly valuable for our business. It’s an efficient way for us to understand what our customers want, and the participants tell us how much they love knowing their input helps shape our collections.”

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Betsy Hall

Senior Vice President for Hollister Merchandising

Food & Beverage

King’s Hawaiian

After a decade of consistent growth in distribution and awareness, King’s Hawaiian looked to identify a starting point for new ventures. But with traditional research tools, they couldn’t gather insights quickly enough to keep pace with evolving customer needs.

Using Fuel Cycle’s Community and FCX partner solutions, King’s Hawaiian transformed their research process from running large, expensive, and infrequent studies to getting continuous, cost-effective agile insights for directional understanding and immediate action.

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“I don’t know how we lived without Fuel Cycle… The breadth of research and value that you get out of online communities is unmatched. After a year, I went from a skeptic to a 100% evangelist for online communities.”

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Troy Figgins

Head of Consumer Insights at King’s Hawaiian

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Retail

Ulta Beauty

In the beauty industry and retail in general, consumer behaviors and insights are a swinging pendulum. Whether it’s a new skincare trend inspired by a viral TikTok, or say, an international pandemic that causes a decrease in makeup-wearing, many factors contribute to constant changes in consumer wants and needs for Ulta Beauty. Find out how Fuel Cycle helped Ulta keep up with these constant changes to meet their customers where they are.

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“A huge part of the beauty community, and really tapping in and understanding (our) consumers, is our partnership with Fuel Cycle.”

Mary Wallen

Senior Analyst of Consumer Insights, Ulta Beauty

Financial Services

Vanguard

Vanguard was founded as a client-owned mutual fund firm. This revolutionary business model has allowed Vanguard to put its clients first while keeping investment costs down. To this day, Vanguard is a top leader in low-cost investing and strives to maintain a client-first approach.

With a growing need for DIY agile research and quick insights, Vanguard launched two research communities - one for retail investors, the other for investment advisors. Tapping into these hard-to-reach audiences enables Vanguard to gather robust insights and fulfill its commitment to client-driven market research impact.

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Media

Trusted Media Brands

In a time of constant media anxiety and disruption, readers are demanding transparency and honesty. Trusted Media Brands has faced these challenges head-on for nearly a century and know that to stay relevant, their content must fulfill an emotional need.

Through their online community, they have found a new level of intimacy with readers and have a renewed sense of their voice and brand. With Fuel Cycle technology, the team at TMBI is confident that they will continue to fulfill their promise of media integrity today and beyond.

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“I actually can’t imagine leading the brand without having this almost instant access into the lives, opinions, and insights of our customer.”

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Bruce Kelley

Editor-in-Chief at Reader’s Digest

What our clients say about us

“Quantitative meets Qualitative”

The team has been great overall and the time and attention we have invested in Fuel Cycle has been worth it in terms of the value of having insights so readily accessible.

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– Babette L.

VP, Insights Lab

“A tool and partner”

FC has been a great partner that makes my job leading a small research team much easier. I can do more research, faster and cheaper because I partner with them. The support I get from the account team and from the technical specialist has been fabulous.

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– Ian W.

Director, Consumer and Market Insights

“Ideal Survey Panel Provider!”

It's gone beyond my expectations of what a research panel provider could be and offer, both in terms of the platform and the people we work with frequently. I couldn't recommend them any higher!

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– Matthew C.

Sr Research Analyst