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CUSTOMER STORY | Sonos

Fostering Engagement: Sonos’ Collaborative Journey.

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Customer Stories

Accelerating Decision Intelligence for Brands.

See how the world’s greatest brands leverage the Research Engine to drive customer-led decisions.

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The world's best brands rely on Fuel Cycle.

Meet the brands that forge connections with their key audiences and harness the actionable insights that drive confident business decisions.
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Featured Customer Story

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Sonos utilized a Fuel Cycle insight community to shape its strategy for success to enter the commercial space.

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Explore our Customer Stories

A&F Co. strategically leveraged insight communities to fortify its connection with customers.

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A&F Co. maintains a customer-centric approach with FC Live real-time virtual discussions.

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FNBO anticipates changes in customer behavior and market trends to stay ahead.

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King’s Hawaiian utilized insight communities to keep up with evolving customer needs and preferences.

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TMB’s insight community enables key insights and frequent connections with consumers.

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“We ran 16 studies in 2022, and I calculated it out – we ran a million dollars’ worth of research for about $120,000. So we got a huge, huge payoff for our investment in the community and it really allows me to help my stakeholders so much faster than if I were using a vendor.”
Director of Market InsightsGlassdoor
Director of Market Insights
“The platform is so flexible and we’re able to kind of streamline that process from where it might take weeks to coordinate, weeks to get those dates on the calendar, weeks to get that launch process out – now we can do that in a matter of hours. Instead of only doing 1 survey a week or month, we’re able to launch up to 6-8 activities a week to tap into these insights and get them.”
Director, InsightsCEO
Director, Insights
“We knew we needed our own customer research panel complete with access to advanced research functionality to help the organization reach its goal of being customer-led. Now, we typically get 90% of the responses from a project within the first 24-36 hours, which allows us to give our project teams insights they can take action on immediately.”
Director of InsightsFNBO
Director of Insights

Watch our Clients Take the Stage

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Sonos partnered with Fuel Cycle to overcome challenges and gain the insights necessary to launch into the commercial space.

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Explore the methods employed by Carhartt, including discussion boards and ideation, to conduct successful concept testing.

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Learn how A&F Co.’s insight community has helped the company implement customer-led decision-making across the organization.  

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Ulta Beauty’s insight community helped to go beyond standard market research and shift to a dedicated audience of engaged members.

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T-Mobile uses community to inform  marketing strategies, understand customers’ attitudes and usage, and dive into key pain points.

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Accelerate Decision Intelligence.

Fuel Cycle is redefining how enterprises connect with the voice of the customer instantly, intelligently, and at scale. Fuel Cycle delivers decision intelligence through trusted communities, seamless user feedback, and agentic AI. Whether validating designs, uncovering unmet needs, or fueling strategic decisions, Fuel Cycle eliminates research bottlenecks and blind spots.

The result? Faster innovation, smarter product launches, and bold, customer-led growth. Outpace competitors. Outsmart risk. Outperform expectations.

With Fuel Cycle, the future of insight is always on.

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