Learn about our newest development, Insight Reels! This infographic goes over how they work and how you might benefit from them.
Fandom + Fuel Cycle
Democratizing Data for Company-Wide Success
Pop culture and fan interest moves at lightspeed! Leadership needs to be able to make quick decisions, so having a real- time, scalable, and well-groomed audience from which to garner insights that impact the bottom line is key. To address this demand, Fandom needed a community platform to house their consumer panel, and a way to provide visibility of insights throughout the company.
Enter: The Fan Lab. The Fan Lab is a private online community made up of Fandom, Fanatical, Screen Junkies, Gamepedia, Futhead, and Muthead users. Its purpose is to help the Customer Insights team at Fandom learn more about their users. Within the community, participants discuss opinions on Fandom properties, movies, TV shows, games, and more. These discussions help Fandom’s Customer Insights team draw insights and conclusions about which games are popular, pros and cons of each, and user satisfaction. In exchange for participation, community members are rewarded with gift cards and sweepstakes entries.
Let’s look at a real example from the Fan Lab. Recently, Fan Lab members discussed an upcoming Marvel Cinematic Universe movie and a new Star Trek TV show. The feedback taken from these discussions can now be used to shape future initiatives for each of Fandom’s properties and provide unique insights to valued partners.
Sr. Manager, Consumer
Insights & Strategy
Assembling the Community
So, how did Fandom build out a community of willing participants? Luckily, Fandom already has passionate volunteers who regularly edit and moderate numerous wikis. So, Fandom partnered with Fuel Cycle to leverage this ready-made group to join the Fan Lab. There are several thousand members. Fandom also built on this existing group of participants using a variety of different techniques such as:
• Email newsletters to marketing list subscribers
• Dedicated invitations over email
• Social media promotion
• Onsite invitations
Fandom uses two screener surveys to make sure that community members are legitimate and will represent the site well. Screeners ask questions about favorite fandoms, favorite media formats, favorite streaming services, and Game Master status.
Since the start of the community, Fandom has run numerous activities that impact their bottom line. A few examples are:
- Internal Research: Validates initiatives internally
- Use for Offline Events: Tap into the Community
- Ad Testing and Benchmarking: Halo Partnerships
There are a few best practices that Fandom has garnered from the data collected in the Fan Lab. Best practices are launching a scalable community & getting actionable insights to your stakeholders: recruiting the right people, at the right time, in the right way. Another best practice that Fandom found is to use creative resources & teams that already exist to enhance insights, and the democratization of data across the entire organization.
The Fuel Cycle Difference
Fuel Cycle’s award-winning Research Engine is the most comprehensive intelligence-gathering ecosystem that exists today. Our platform enables decision-makers to maintain constant connections with their customers, prospects, and users to uncover real-world actionable intelligence. By integrating human insight with critical business data, and through automated quantitative and qualitative research solutions, Fuel Cycle’s Research Engine powers product innovation, brand intelligence, and enhanced user experience.
Breakthroughs require action. We built Fuel Cycle to ignite it.