In order to stay ahead, brands must not only demonstrate agility and…
Ulta Beauty’s Approach to Fast & Flexible Market Research
Living in a consistently evolving market can be challenging, working in it can be even more so. Tapping into customer’s wants and needs regularly can be taxing, reinforcing the critical importance of historical data & proper tracking today.
In this session, Mary Wallen, Senior Analyst of Consumer Insights at Ulta Beauty, and Johnny Anderson, Director of Customer Success at Fuel Cycle, will share how the Market Research Cloud has enabled Ulta Beauty to reach beyond standard market research and shift to a dedicated audience of engaged members. They will explore how the Beauty Board has helped make critical business decisions and keep stakeholders informed, reinforcing this necessary cross-functional resource.