Mastering the Foundations of Market Research

By: Zoe Rose, Senior Research Associate Research is generally split into Quant and Qual Quantitative research methods emphasize objective measurements through the numerical analysis of data, often collected via survey. This type of research allows you to quickly collect a large amount of data and is useful for detecting patterns in human behavior. To put […]

What the Science of Binge Watching Can Teach You about Brand Produced Content

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“Are you still watching?” That’s a familiar message millions of people receive during their binge watching sessions. If you’ve ever binged a show, you know the sensation of wanting to watch just one more episode. So you let the video autoplay. A few hours later, you realize that “just one more” turned into a late […]

Community Manager Spotlight: Zoe

In honor of Community Manager Appreciation Day (January 25th), we have started a new blog post series – the Community Manager Spotlight. On the 25th of every month, we will be highlighting one of our very own FUEL CYCLE Client Success team members. Their expert insights can be used to learn a little more about what […]

How Starbucks is Becoming a Mobile-First Juggernaut

a shot of a starbucks coffee mug with roasted coffee beans on a plate in front of it and both mug and the plate on a table

Nearly 20 years ago—pre-proliferation of mobile phones—Starbucks tested a call-and-pickup method for ordering coffee from their store. The result was less than lackluster, with not enough infrastructure or bandwidth to support the changes, their initiatives quickly fell flat. But the steep learning curve for adopting new technologies has never derailed this industry leader into submission. […]

Netflix’s 400 Million Dollar Problem

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What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant stance towards the growing prevalence of password sharing. Nearly one-fifth of adults in the US now regularly use borrowed login credentials, even as the occasional news headline scolds the practice as a “federal crime” that […]

Netflix's 400 Million Dollar Problem

an image of a woman lying on her stomach on the bed while using a laptop

What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant stance towards the growing prevalence of password sharing. Nearly one-fifth of adults in the US now regularly use borrowed login credentials, even as the occasional news headline scolds the practice as a “federal crime” that […]

The Secret to Community Recruitment through Social Media

A practical guide on recruiting community members using social media platforms. By: Narek Khachatryan, Product Designer Community recruitment is a critical first step in building the right audience to gain the right insights. With more and more community engagement and conversations about brands happening on social media, it is essential to recognize these social interactions […]

Niche is the New Mainstream: Media in the Digital Age

an image of a television set with a soundbar and a subwoofer on the right and a pot of plant on the left

Entertainment is a hit-driven business. Or, at least, that’s been the wisdom passed down by generations of successful media companies. Thousands of new films and TV programs flood the market every year, but only a handful of blockbuster hits will make any money. Those companies that strike gold survive to play the content lottery again […]

Introducing FUEL CYCLE’s New Vice President of Strategic Accounts

FUEL CYCLE is excited to announce Mary Lou Barney as our new Vice President of Strategic Accounts. Mary Lou is bringing with her 30+ years of experience working with leading businesses to use research and insights to drive business performance.  She has had the pleasure of taking on global responsibilities that have spanned 60 countries […]

The Future of Big Data

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In the next three years, how will your competitors be using big data to reach customers? From what we know now, your competitors will use big data to know exactly how to interact with every customer. And it’s happening soon. This doesn’t give your business much time to prepare. Gartner reports that by 2020, prescriptive […]