Introducing FUEL CYCLE’s New Vice President of Strategic Accounts
FUEL CYCLE is excited to announce Mary Lou Barney as our new Vice President of Strategic Accounts. Mary Lou is bringing with her 30+ years of experience working with leading businesses to use research and insights to drive business performance. She has had the pleasure of taking on global responsibilities that have spanned 60 countries […]
The Future of Big Data
In the next three years, how will your competitors be using big data to reach customers? From what we know now, your competitors will use big data to know exactly how to interact with every customer. And it’s happening soon. This doesn’t give your business much time to prepare. Gartner reports that by 2020, prescriptive […]
Snapchats Fails at Personalized Advertisements
Snapchat is having a rough year. A recent earnings report showed user growth was only 5%, and free cash flow was negative $173 million – both down from previous reports. Ouch. It gets worse for the company. An NYU Stern professor compared investing in Snap to drunk driving, calling it the most overvalued company in […]
Introducing FUEL CYCLE’s Newest Sales Director
FUEL CYCLE is excited to announce the newest member to our growing team. With almost 18 years of experience in market research, Matt Worden is our latest expert and sales director. In the past 7 years alone, he’s helped over 50 major corporations understand and maximize their use of online communities and place customer dialogue, […]
From Our CEO
The credit card was one of the most important innovations for establishing and driving the growth of eCommerce. The origins of the credit card dates back as early as the 17th century, where pilgrims used credit or barter to buy goods and services. There was almost no access to a common currency that could support […]
Taking the Brand Out of Branded Content
It’s no secret that many consumers make purchasing decisions based on emotion. A recent Adweek article talks about, “Taking the brand out of branded content and putting the humanity back in[i].” Never have brands had such a golden opportunity, the article argues, to score major points with consumers by bringing stories to life—but they must […]
The Simple Answer to Employee Retention
A recent article published by Gallup referred to the problem of employee retention as a “war of talent.” While this may seem like a hyperbole, employee retention should be an organizational worry. An industry report conducted by Glassdoor found that when employees are ready to move on to a more challenging role, more than 70% […]
The Perfect Online Community Cocktail
Our team of experts, who have worked day in and day out with clients to optimize insights, gave us their main ingredients for concocting the perfect online community cocktail—our wish is that you can implement these strategies into your own community and reap the rewards. Innovative Tools: Don’t be afraid to get creative with incorporating […]
How An Online Community Can Help Your Brand Avoid Major Missteps
It’s been quite a spring. With major brands in the news for missteps ranging from the failed Pepsi commercial to United Airlines’ woes, there’s been no shortage of controversies to make organizations reflect on how to avoid these types of fails. In fact, that’s what some of these situations have done. They’ve caused people to […]
What Makes Things Go Viral
A home video of two brothers sitting on a couch as one brother bites the finger of the other brother has been watched on YouTube nearly 1 billion times. The “Charlie Bit My Finger” video gained popularity in 2007 and has since reached pop culture notoriety that, quite honestly, has an arbitrary virality. There are […]