How Honest Amazon Reviews Guarantee Your Business Integrity
With new user policies for all the GAFAs, Amazon marks a new chapter for its users: the progressive ban of fake reviews. According to NBC, more than 25 percent of the reviews online are fake. Some black market companies offer cheap fake reviews, and the temptation is high for businesses to use them. But the […]
Can Facebook Use Data-Mining to Lead the Dating Industry?
There was a major announcement at F8 earlier this month in San Jose. Facebook will launch “Date”, a new dating service. Facebook plans to restore faith with its users while increasing its data-mining. Its goal: outdo the implemented dating industry, from old-school Meetic.com to Millennial Tinder. With “Date”, FB makes up with its users With […]
Why Zara is Leading Tomorrow’s Fashion
Zara is transforming the way you shop. They want to take a simple shopping trip and transform it into a whole new experience. Zara is relying on a new “4Es” that many labels might have to follow to succeed in tomorrow’s market. 4Es: a new set of priorities From social media to a more self-expressing […]
Why Quant Funds Switch to Machine-Learning: The Future of Finance
Machine-learning algorithms should generate some $42 billion in annual ad spend by 2021. While experts speak of a “machine learning revolution,” this artificial intelligence might make it to a new level. Markets are keen to develop new tools for machine learning. Machine Learning leads a new financial transition Millennials represent both a future promising workforce […]
The Emotional Science Behind Big Data
As data scientists, it’s easy to think of data in terms of only engagement, marketing, and customer experience. However, artist, Laurie Frick, takes data science to a whole new level. In a recent podcast, NPR explains how Laurie Frick uses data to create art. Frick started out by tracking her sleep patterns and then turning […]
From Coachella to the MoMA: How AR is Changing the Arts Industry
Augmented reality has been struggling to attract major institutions. This year marks a major shift with big names using AR, such as MoMA and Coachella. How can this new technology enhance user experience? Is it tech-savvy enough to make it to a long run? Here are some ways AR is very likely to change the […]
Getting the Breakthroughs in Customer Data Your Organization Needs
More and more, companies are making decisions based on consumer data. Most of the data is good. Sometimes the data is bad. And when you’re fortunate, the data can be breakthrough. We recently onboarded a new client who came in confident that their core consumer fell into a specific set of demographics. But during recruitment, […]
Amazon Set to Launch Delivery Service: How UPS and FedEx Can Fight Back
Amazon recently announced that they will be providing their own shipping services. These shipping services will start only in Los Angeles and for companies that sell merchandise through Amazon’s website. However, as Amazon’s shipping services move forward, they are expected to vie with UPS and FedEx. What can these two companies do to make sure […]
Augmented Reality Is Predicted To Be The Leading Trend In All Industries
No doubt you’ve heard of the top Augmented Reality (AR) technologies from leading brands like Apple’s ARkit and Google’s ARCore. You may even be using some less popular AR technologies like Innovega augmented contact lens or IBM’s shopping assistant. What you may not know, however, is how rapidly AR is taking over as a mainstream […]
The May 25th GDPR Compliance Deadline is on the Horizon: Is Your Business Ready?
If your company gathers data on people in the EU, then you will most likely have to make changes to your security measures. The General Data Protection Regulation (GDPR) is implementing a new standard for consumer rights. This standard concerns data collection practices in the EU and companies are expected to comply. In fact, if companies […]