Reckoning with Facebook’s Missteps: How to Personalize Your Ads without Creeping Out Your Audience
Since talk about Facebook and data responsibility is abuzz right now, let’s jump in on the conversation. After all, data responsibility plays a huge role in market research, and we want to make sure we are using data to benefit consumers, instead of…well…creeping them out. What happened? Let’s start with a quick review. What did […]
Leading an Online Community Space
By Jamie Bock, Associate Community Manager You could write a book about best practices for online communities. In fact, there are already tons of them out there. While some tips may be obvious, there are some that could be utilized a bit more. Having managed multiple communities in retail, insurance, and banking, there are a […]
The Top 5 Influencer Marketing Trends of 2018
Who knew social media influencers would pay such a dominant role in marketing this year? Well, based on several 2017 marketing trend lists, the majority of digital marketers in both B2B and B2C industries did. In fact, 66% of marketers already planned on using influencers in their marketing strategies in 2016, according to Chute. If […]
Creating the Perfect Infographic for Presenting Data
Infographics are the perfect way to present data in a way that is accessible to everyone. However, getting it right is a tedious undertaking. The process of design involves creative content composition and expert design work. To make sure you get it right, here are 5 best practices as well as some additional winning design […]
Data Mining in Market Research
Traditional market research strategies definitely have their place when it comes to identifying different aspects that lead to consumer purchasing decisions. However, in recent years with the advancement of data science and as information technology has boomed, the capabilities for market research have increased significantly. Big data now makes it possible to extract predictive information […]
How to Get Customers to Complete Your Surveys
By Zoe Rose, Senior Research Associate Traditional economic theory predicts that players in a perfect market will make rational choices that lead to wealth maximization. This is not reality. More often, people make decisions based on internal drivers – we invest hours into our hobbies with no expectation for financial gain, we sometimes spend on […]
The Development of Predictive Analytics in Market Research
In a recent interview from Campaign Monitor, 6 of the top digital marketers make insightful predictions about the future of marketing. Kath Pay, CEO of Holistic Email Marketing, explains how marketers are currently campaigned-oriented and focused on metrics that measure the success of past campaigns. In the near future, however, Pay says predictive marketing metrics […]
How to Make the Most of Customer Insights
C2C retailers like Etsy and eBay are on the rise, even almost overtaking Amazon as the most patronized shops online. C2C retails have an added advantage since they interact with customers directly and have competitive leverage when it comes to understanding their target market. For B2C retailers, it’s becoming more and more important to invest […]
Top Major Disruption Predictions for Financial Services
Technological change heavily impacts all industries, but especially the financial industry. While some industries may still succeed without adapting to fast-paced technological change, the financial industry will not. To stay ahead of the game, financial institutions must stay one step ahead of the game and have a strong plan for embracing technological disruptions by adapting […]
The Wave of Customer Experience Clouds
In a recent study, 75% of companies said their top objective was to improve customer experience. And, it’s with good reason. Customers drive the success of your business, and as technology progresses, it’s clear that catering to customers is a business necessity. Some of the top ways to increase customer experience include getting CEOs more […]