If you’re a savvy market researcher, you’re familiar with traditional market research methods. You know how to design a study. You know the ins and outs of putting together smart qualitative and quantitative studies. You are also no stranger to statistics, and you rock at manually extrapolating insights and pulling together reports.
These traditional market research tools, techniques, and methodologies hold deep roots in the research community. However, with swift advances in digital and mobile technology, market research is changing.
While change is never easy, these disruptions allow for a more thorough look into research questions as well as the ability to capture more accurate and robust data. In turn, this frees up time for market researchers to get back to doing what they love—solving problems.
For a closer look into the top 5 things disrupting traditional market research today—and how these 5 things are improving the market research industry—download this infographic here.