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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Will AI Replace the “Human” In HR?
With artificial intelligence on its way to the human resources department, one cannot think but wonder how the “human” in
Fuel Cycle Exchange: The Solution to the #1 Challenge Faced by Enterprise Insights Teams
By: Brandon Lee, Solutions Consultant at Fuel Cycle Today’s modern researcher has a vast and growing array of tools and
How Honest Amazon Reviews Guarantee Your Business Integrity
With new user policies for all the GAFAs, Amazon marks a new chapter for its users: the progressive ban of
Can Facebook Use Data-Mining to Lead the Dating Industry?
There was a major announcement at F8 earlier this month in San Jose. Facebook will launch “Date”, a new dating
Why Zara is Leading Tomorrow’s Fashion
Zara is transforming the way you shop. They want to take a simple shopping trip and transform it into a
Why Quant Funds Switch to Machine-Learning: The Future of Finance
Machine-learning algorithms should generate some $42 billion in annual ad spend by 2021. While experts speak of a “machine learning
The Emotional Science Behind Big Data
As data scientists, it’s easy to think of data in terms of only engagement, marketing, and customer experience. However, artist,
From Coachella to the MoMA: How AR is Changing the Arts Industry
Augmented reality has been struggling to attract major institutions. This year marks a major shift with big names using AR,
Getting the Breakthroughs in Customer Data Your Organization Needs
More and more, companies are making decisions based on consumer data. Most of the data is good. Sometimes the data
Fuel Cycle Exchange (FCX) Debuts at MarTech Conference
MarTech Conference — Fuel Cycle, today announced the launch of Fuel Cycle Exchange (FCX), an industry-first platform that aggregates insights tools,