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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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The State of Hallucinations in AI-Driven Insights
The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound accurate but are actually fabricated, misleading, or unverified. This white paper explores: The goal is not to reject AI, but to embed
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Passenger Changes Its Name To FUEL CYCLE To Reflect Mission To Incorporate The Voice Of The Customer Across The Enterprise
Customer intelligence driven by the FUEL CYCLE platform captures the customer experience, providing powerful insights that transform the customer journey
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