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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The State of Hallucinations in AI-Driven Insights
The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound accurate but are actually fabricated, misleading, or unverified. This white paper explores: The goal is not to reject AI, but to embed
Resources
Brands Face 50% Higher Revenue Risk In 2017
According to the latest forecast from research firm Forrester, fewer and fewer revenue streams are safe. Over the next twelve
3 Vital Ways To Humanize Customer Data
Stacy from Davenport, Iowa is in her early 50’s and has been buying products from a major beauty brand retailer
Social Science Teaches Us Community is Vital to Brand Growth
It comes as no surprise that the strongest brands have the strongest communities. Brands such as Starbucks and Apple come
The Missing Customer Experience Element: Employee Engagement
It stands to reason that happy employees make great brand ambassadors. And, great brand ambassadors attract more customers. Those who
Fake News And The Assault On Brand Identity
There’s no shortage of crises these days. From fake news to social media blunders to executives who misbehave, brands must
Community Manager Spotlight: Amelia
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community
How ELLE Uses Community Insights To Grow Advertiser Relationships
How does the world’s largest fashion magazine continually delight the evolving tastes of its culture-obsessed readers? Tasked with anticipating new
Geo-Targeting The Next Big Thing In Real-Time Customer Insights
A customer’s location can be just as important as their purchasing history. That is why brands are taking advantage of
Passenger Announces FUEL BOT, Allowing Brands To Automate Insight Gathering With Mobile Chat Sessions
New ChatBot Feature Enhances Customer Insights Capability, Providing Brands with Deeper Intelligence into Audience Sentiment LOS ANGELES – Passenger, a
Community Manager Spotlight: Cher
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community
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