Fuel Cycle
Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
TMRE 2025 – From Support to Strategy: Building an Insights Function Leaders Can’t Ignore
What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he transformed research from a “nice-to-have” into a critical business driver—embedding insights into go-to-market plans, creating continuous customer feedback loops, and building organizational confidence in decision-making.
Resources

LaVar Ball’s Market Research Foul
By Andrew Hahn, SVP of Sales at Fuel Cycle Lonzo Ball, UCLA college basketball star, made waves when he came

Fuel Cycle Unleashes New Data Analytics Platform for Deeper Customer Intelligence
LOS ANGELES, May 2, 2017 – FUEL CYCLE (https://fuelcycle.com/), an online community platform for the world’s leading brands, announced today FUEL Discovery, a
5 Reasons Brand Transparency Fuels Customer Loyalty
As the customers brand relationship evolves to fit into 21st Century living, it’s becoming more and more clear that transparency

The Lies You Are Telling Your Customer Are Costing You
Several videos from different media agencies displayed pink slime pouring from a giant steel machine. This was the nation’s introduction

Community Manager Spotlight: Jade
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community

Brands Face 50% Higher Revenue Risk In 2017
According to the latest forecast from research firm Forrester, fewer and fewer revenue streams are safe. Over the next twelve

3 Vital Ways To Humanize Customer Data
Stacy from Davenport, Iowa is in her early 50’s and has been buying products from a major beauty brand retailer

Social Science Teaches Us Community is Vital to Brand Growth
It comes as no surprise that the strongest brands have the strongest communities. Brands such as Starbucks and Apple come

The Missing Customer Experience Element: Employee Engagement
It stands to reason that happy employees make great brand ambassadors. And, great brand ambassadors attract more customers. Those who

Fake News And The Assault On Brand Identity
There’s no shortage of crises these days. From fake news to social media blunders to executives who misbehave, brands must
Move from Insight to Action — Instantly
Join the world’s leading brands using Fuel Cycle to unlock truth, accelerate strategy, and scale decision intelligence.
