Fuel Cycle
Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
TMRE 2025 – From Support to Strategy: Building an Insights Function Leaders Can’t Ignore
What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he transformed research from a “nice-to-have” into a critical business driver—embedding insights into go-to-market plans, creating continuous customer feedback loops, and building organizational confidence in decision-making.
Resources
From Our CEO
The credit card was one of the most important innovations for establishing and driving the growth of eCommerce. The origins
Taking the Brand Out of Branded Content
It’s no secret that many consumers make purchasing decisions based on emotion. A recent Adweek article talks about, “Taking the
The Simple Answer to Employee Retention
A recent article published by Gallup referred to the problem of employee retention as a “war of talent.” While this
The Perfect Online Community Cocktail
Our team of experts, who have worked day in and day out with clients to optimize insights, gave us their
How An Online Community Can Help Your Brand Avoid Major Missteps
It’s been quite a spring. With major brands in the news for missteps ranging from the failed Pepsi commercial to
What Makes Things Go Viral
A home video of two brothers sitting on a couch as one brother bites the finger of the other brother
Generating Customer Insights From the Internet of Things (IoT)
“Big Data” may dominate the headlines, but increasingly there has been a recognition that Micro Data more accurately describes the
Community Manager Spotlight: Jamie
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community
The New Wave Of Market Research
Online communities are an intimate way of having a pulse on what your customers are feeling and saying about your
4 Tips For Measuring Community ROI
A community can do so much for a brand. It can help provide insights on what consumers like about a
Move from Insight to Action — Instantly
Join the world’s leading brands using Fuel Cycle to unlock truth, accelerate strategy, and scale decision intelligence.