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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
The Simple Answer to Employee Retention
A recent article published by Gallup referred to the problem of employee retention as a “war of talent.” While this
The Perfect Online Community Cocktail
Our team of experts, who have worked day in and day out with clients to optimize insights, gave us their
How An Online Community Can Help Your Brand Avoid Major Missteps
It’s been quite a spring. With major brands in the news for missteps ranging from the failed Pepsi commercial to
What Makes Things Go Viral
A home video of two brothers sitting on a couch as one brother bites the finger of the other brother
Generating Customer Insights From the Internet of Things (IoT)
“Big Data” may dominate the headlines, but increasingly there has been a recognition that Micro Data more accurately describes the
Community Manager Spotlight: Jamie
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community
The New Wave Of Market Research
Online communities are an intimate way of having a pulse on what your customers are feeling and saying about your
4 Tips For Measuring Community ROI
A community can do so much for a brand. It can help provide insights on what consumers like about a
LaVar Ball’s Market Research Foul
By Andrew Hahn, SVP of Sales at Fuel Cycle Lonzo Ball, UCLA college basketball star, made waves when he came
Fuel Cycle Unleashes New Data Analytics Platform for Deeper Customer Intelligence
LOS ANGELES, May 2, 2017 – FUEL CYCLE (https://fuelcycle.com/), an online community platform for the world’s leading brands, announced today FUEL Discovery, a
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