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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Design and Launch SurveyGizmo Campaigns Directly From Fuel Cycle
FUEL CYCLE (https://fuelcycle.com/), the leading market research and community intelligence platform, and SurveyGizmo (www.surveygizmo.com), an enterprise-grade survey and data insights platform and leader
Avoiding The Bankruptcy Pitfall
Toys R Us filling for Chapter 11 bankruptcy marks the latest casualty in the retail death knell. Like so many
Tips & Tricks for Using the New Fuel Cycle Email Composer
Email campaigns are vital to the Fuel Cycle community experience. They are used for recruiting new members, notifying existing members
3 Ways to Engage the Passive Consumer
By Megan Subler, Senior Research Manager One thing I hear over and over from brands is that they don’t have
Deliver Exceptional Personalization Through Geofencing and Location Marketing
As more brands realize the value of mobile ad spending, the cost of ad expense has gone up. In August
Mastering the Foundations of Market Research
By: Zoe Rose, Senior Research Associate Research is generally split into Quant and Qual Quantitative research methods emphasize objective measurements
What the Science of Binge Watching Can Teach You about Brand Produced Content
“Are you still watching?” That’s a familiar message millions of people receive during their binge watching sessions. If you’ve ever
Community Manager Spotlight: Zoe
In honor of Community Manager Appreciation Day (January 25th), we have started a new blog post series – the Community
How Starbucks is Becoming a Mobile-First Juggernaut
Nearly 20 years ago—pre-proliferation of mobile phones—Starbucks tested a call-and-pickup method for ordering coffee from their store. The result was
Netflix’s 400 Million Dollar Problem
What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant
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