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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Community Manager Spotlight: Jamie
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community

The New Wave Of Market Research
Online communities are an intimate way of having a pulse on what your customers are feeling and saying about your

4 Tips For Measuring Community ROI
A community can do so much for a brand. It can help provide insights on what consumers like about a

LaVar Ball’s Market Research Foul
By Andrew Hahn, SVP of Sales at Fuel Cycle Lonzo Ball, UCLA college basketball star, made waves when he came

Fuel Cycle Unleashes New Data Analytics Platform for Deeper Customer Intelligence
LOS ANGELES, May 2, 2017 – FUEL CYCLE (https://fuelcycle.com/), an online community platform for the world’s leading brands, announced today FUEL Discovery, a
5 Reasons Brand Transparency Fuels Customer Loyalty
As the customers brand relationship evolves to fit into 21st Century living, it’s becoming more and more clear that transparency

The Lies You Are Telling Your Customer Are Costing You
Several videos from different media agencies displayed pink slime pouring from a giant steel machine. This was the nation’s introduction

Community Manager Spotlight: Jade
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community

Brands Face 50% Higher Revenue Risk In 2017
According to the latest forecast from research firm Forrester, fewer and fewer revenue streams are safe. Over the next twelve

3 Vital Ways To Humanize Customer Data
Stacy from Davenport, Iowa is in her early 50’s and has been buying products from a major beauty brand retailer