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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
The State of Hallucinations in AI-Driven Insights
The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound accurate but are actually fabricated, misleading, or unverified. This white paper explores: The goal is not to reject AI, but to embed
Resources

Deliver Exceptional Personalization Through Geofencing and Location Marketing
As more brands realize the value of mobile ad spending, the cost of ad expense has gone up. In August
Mastering the Foundations of Market Research
By: Zoe Rose, Senior Research Associate Research is generally split into Quant and Qual Quantitative research methods emphasize objective measurements

What the Science of Binge Watching Can Teach You about Brand Produced Content
“Are you still watching?” That’s a familiar message millions of people receive during their binge watching sessions. If you’ve ever
Community Manager Spotlight: Zoe
In honor of Community Manager Appreciation Day (January 25th), we have started a new blog post series – the Community

How Starbucks is Becoming a Mobile-First Juggernaut
Nearly 20 years ago—pre-proliferation of mobile phones—Starbucks tested a call-and-pickup method for ordering coffee from their store. The result was

Netflix’s 400 Million Dollar Problem
What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant

Netflix's 400 Million Dollar Problem
What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant

Fuel Cycle Launches New Geo-Targeting Capabilities for In-the-Moment Customer Intelligence
FUEL CYCLE (https://fuelcycle.com/), the leading market research and community intelligence platform preferred by Fortune 100 enterprises, today announced the addition of
The Secret to Community Recruitment through Social Media
A practical guide on recruiting community members using social media platforms. By: Narek Khachatryan, Product Designer Community recruitment is a

Fuel Cycle Gives Businesses Unprecedented Customer Profiling Capabilities With New Feature
FUEL CYCLE (https://fuelcycle.com/), the leading online community platform preferred by the world’s Fortune 100 enterprises, today announced a new customer profiling
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