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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
The Future of Big Data
In the next three years, how will your competitors be using big data to reach customers? From what we know
Snapchats Fails at Personalized Advertisements
Snapchat is having a rough year. A recent earnings report showed user growth was only 5%, and free cash flow
Introducing FUEL CYCLE’s Newest Sales Director
FUEL CYCLE is excited to announce the newest member to our growing team. With almost 18 years of experience in
From Our CEO
The credit card was one of the most important innovations for establishing and driving the growth of eCommerce. The origins
Taking the Brand Out of Branded Content
It’s no secret that many consumers make purchasing decisions based on emotion. A recent Adweek article talks about, “Taking the
The Simple Answer to Employee Retention
A recent article published by Gallup referred to the problem of employee retention as a “war of talent.” While this
The Perfect Online Community Cocktail
Our team of experts, who have worked day in and day out with clients to optimize insights, gave us their
How An Online Community Can Help Your Brand Avoid Major Missteps
It’s been quite a spring. With major brands in the news for missteps ranging from the failed Pepsi commercial to
What Makes Things Go Viral
A home video of two brothers sitting on a couch as one brother bites the finger of the other brother
Generating Customer Insights From the Internet of Things (IoT)
“Big Data” may dominate the headlines, but increasingly there has been a recognition that Micro Data more accurately describes the