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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources

Quick Tips to Increase Engagement and Completion Rates for Online Communities
With our new email composer, we hope that our clients find new and exciting ways to engage members, promote new

Geolocation and Memory: How Technology Remedies a Common Research Problem
By: Ari Stillman, Senior Research Associate In market research, nothing matters more than accurate insights. It doesn’t matter how actionable

5 Best Practices For More Effective Recruitment Emails
With the announcement of our new email composer, which makes creating email campaigns easy and fun to use, we collected

A Deeper Dive into FUEL CYCLE’s Partnership with SurveyGizmo
In case you haven’t heard, FUEL CYCLE has officially partnered with SurveyGizmo, a web-based insights solutions platform that helps business

Design and Launch SurveyGizmo Campaigns Directly From Fuel Cycle
FUEL CYCLE (https://fuelcycle.com/), the leading market research and community intelligence platform, and SurveyGizmo (www.surveygizmo.com), an enterprise-grade survey and data insights platform and leader

Avoiding The Bankruptcy Pitfall
Toys R Us filling for Chapter 11 bankruptcy marks the latest casualty in the retail death knell. Like so many

Tips & Tricks for Using the New Fuel Cycle Email Composer
Email campaigns are vital to the Fuel Cycle community experience. They are used for recruiting new members, notifying existing members

3 Ways to Engage the Passive Consumer
By Megan Subler, Senior Research Manager One thing I hear over and over from brands is that they don’t have

Deliver Exceptional Personalization Through Geofencing and Location Marketing
As more brands realize the value of mobile ad spending, the cost of ad expense has gone up. In August
Mastering the Foundations of Market Research
By: Zoe Rose, Senior Research Associate Research is generally split into Quant and Qual Quantitative research methods emphasize objective measurements