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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
TMRE 2025 – From Support to Strategy: Building an Insights Function Leaders Can’t Ignore
What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he transformed research from a “nice-to-have” into a critical business driver—embedding insights into go-to-market plans, creating continuous customer feedback loops, and building organizational confidence in decision-making.
Resources
The Wave of Customer Experience Clouds
In a recent study, 75% of companies said their top objective was to improve customer experience. And, it’s with good
The Arrival of Gen Z Buyers
Research and data into the buying habits of Millennials have been all the rage, and it’s with good reason. With
What Exactly Does AI in Market Research Look Like?
AI is one of the hottest buzzwords in almost every industry, but have you ever stopped to wonder what the
Optimize Your Ad Spending
Media advertising spend is projected to reach 218.93 billion in 2018, yet click-through rates across all ad formats and placements
Mining the Patient Ecosystem: How Market Research Can Help you Understand the Patient’s Journey
In recent years, the major players in the healthcare industry have shifted focus to include a more holistic approach to
Adoption of Top 20 Emerging Research Methods
Greenbook recently released a quick look into the top 20 emerging methods in the industry. This list acts as a
Understanding Blockchain Technology
With all the hype about Bitcoin in recent months, you’re probably wondering what blockchain technology is, and how it works.
4 Emerging Trends to Hit Market Research
AI and automation continue to dominate the headlines as the biggest changes to hit market research. But what do these
Doing Business in the Global Economy: Cultural Competence is Crucial
The global economy transformed the way we do business. Companies have diverse customers from around the world with different backgrounds
The Misaligned Focus of AI in Organizations
In 2017, Forrester predicted a rise in AI investments, and survey respondents proved this prediction true. Firms that invested in
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