Fuel Cycle
Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The State of Hallucinations in AI-Driven Insights
The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound accurate but are actually fabricated, misleading, or unverified. This white paper explores: The goal is not to reject AI, but to embed
Resources
Adoption of Top 20 Emerging Research Methods
Greenbook recently released a quick look into the top 20 emerging methods in the industry. This list acts as a
Understanding Blockchain Technology
With all the hype about Bitcoin in recent months, you’re probably wondering what blockchain technology is, and how it works.
4 Emerging Trends to Hit Market Research
AI and automation continue to dominate the headlines as the biggest changes to hit market research. But what do these
Doing Business in the Global Economy: Cultural Competence is Crucial
The global economy transformed the way we do business. Companies have diverse customers from around the world with different backgrounds
The Misaligned Focus of AI in Organizations
In 2017, Forrester predicted a rise in AI investments, and survey respondents proved this prediction true. Firms that invested in
Market Research Insights You Need to Know: GRIT Report 2018
Each year GreenBook Research surveys and interviews 1,533 participants from 75 countries to set the benchmark for market research and
The Future of Retail: The Reinvention of Brick-and-Mortar
The ubiquitous rise of online shopping is directly connected to the decline of brick-and-mortar. The past few years have been
Cybersecurity Leads in Customer Experience
2017 was marked by scandals surrounding major security infractions in businesses small and large. With the Equifax breach that began
3 Ways of Preventing Customer Feedback Fatigue
Study after study reports consumers read reviews and make purchasing decisions based on ratings. In fact, 88% of consumers trust online reviews as much
Inclusive Technology: Accessibility and The User Experience
By: Cait Wilson, Ph.D. Candidate In North America, approximately 54 million people have disabilities, and CMOs are mandated to offer positive customer
Move from Insight to Action — Instantly
Join the world’s leading brands using Fuel Cycle to unlock truth, accelerate strategy, and scale decision intelligence.