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Research and data into the buying habits of Millennials have been all the rage, and it’s with good reason. With

AI is one of the hottest buzzwords in almost every industry, but have you ever stopped to wonder what the

Media advertising spend is projected to reach 218.93 billion in 2018, yet click-through rates across all ad formats and placements

In recent years, the major players in the healthcare industry have shifted focus to include a more holistic approach to

Greenbook recently released a quick look into the top 20 emerging methods in the industry. This list acts as a

With all the hype about Bitcoin in recent months, you’re probably wondering what blockchain technology is, and how it works.

AI and automation continue to dominate the headlines as the biggest changes to hit market research. But what do these

The global economy transformed the way we do business. Companies have diverse customers from around the world with different backgrounds

In 2017, Forrester predicted a rise in AI investments, and survey respondents proved this prediction true. Firms that invested in

Each year GreenBook Research surveys and interviews 1,533 participants from 75 countries to set the benchmark for market research and