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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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4 Emerging Trends to Hit Market Research
AI and automation continue to dominate the headlines as the biggest changes to hit market research. But what do these
Doing Business in the Global Economy: Cultural Competence is Crucial
The global economy transformed the way we do business. Companies have diverse customers from around the world with different backgrounds
The Misaligned Focus of AI in Organizations
In 2017, Forrester predicted a rise in AI investments, and survey respondents proved this prediction true. Firms that invested in
Market Research Insights You Need to Know: GRIT Report 2018
Each year GreenBook Research surveys and interviews 1,533 participants from 75 countries to set the benchmark for market research and
The Future of Retail: The Reinvention of Brick-and-Mortar
The ubiquitous rise of online shopping is directly connected to the decline of brick-and-mortar. The past few years have been
Cybersecurity Leads in Customer Experience
2017 was marked by scandals surrounding major security infractions in businesses small and large. With the Equifax breach that began
3 Ways of Preventing Customer Feedback Fatigue
Study after study reports consumers read reviews and make purchasing decisions based on ratings. In fact, 88% of consumers trust online reviews as much
Inclusive Technology: Accessibility and The User Experience
By: Cait Wilson, Ph.D. Candidate In North America, approximately 54 million people have disabilities, and CMOs are mandated to offer positive customer
Top Market Research Predictions for 2018
2017 continued to usher in a market of unpredictably; longstanding institutions were overturned, new technologies emerged, and digital giants continued
Fuel Cycle’s 2017 Star Players
As the end of the year comes to a close, Fuel Cycle wants to highlight the wonderful year we have