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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
What the Science of Binge Watching Can Teach You about Brand Produced Content
“Are you still watching?” That’s a familiar message millions of people receive during their binge watching sessions. If you’ve ever
Community Manager Spotlight: Zoe
In honor of Community Manager Appreciation Day (January 25th), we have started a new blog post series – the Community
How Starbucks is Becoming a Mobile-First Juggernaut
Nearly 20 years ago—pre-proliferation of mobile phones—Starbucks tested a call-and-pickup method for ordering coffee from their store. The result was
Netflix’s 400 Million Dollar Problem
What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant
Netflix's 400 Million Dollar Problem
What Should Streaming Services Do About Password Sharing? Over the past few years, online streaming platforms have taken a tolerant
Fuel Cycle Launches New Geo-Targeting Capabilities for In-the-Moment Customer Intelligence
FUEL CYCLE (https://fuelcycle.com/), the leading market research and community intelligence platform preferred by Fortune 100 enterprises, today announced the addition of
The Secret to Community Recruitment through Social Media
A practical guide on recruiting community members using social media platforms. By: Narek Khachatryan, Product Designer Community recruitment is a
Fuel Cycle Gives Businesses Unprecedented Customer Profiling Capabilities With New Feature
FUEL CYCLE (https://fuelcycle.com/), the leading online community platform preferred by the world’s Fortune 100 enterprises, today announced a new customer profiling
Niche is the New Mainstream: Media in the Digital Age
Entertainment is a hit-driven business. Or, at least, that’s been the wisdom passed down by generations of successful media companies.
Introducing FUEL CYCLE’s New Vice President of Strategic Accounts
FUEL CYCLE is excited to announce Mary Lou Barney as our new Vice President of Strategic Accounts. Mary Lou is