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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
TMRE 2025 – From Support to Strategy: Building an Insights Function Leaders Can’t Ignore
What does it take to build an insights function that leaders can’t ignore? In this session, Jeff Dahms of Physicians Mutual shares how he transformed research from a “nice-to-have” into a critical business driver—embedding insights into go-to-market plans, creating continuous customer feedback loops, and building organizational confidence in decision-making.
Resources

The Misaligned Focus of AI in Organizations
In 2017, Forrester predicted a rise in AI investments, and survey respondents proved this prediction true. Firms that invested in

Market Research Insights You Need to Know: GRIT Report 2018
Each year GreenBook Research surveys and interviews 1,533 participants from 75 countries to set the benchmark for market research and

The Future of Retail: The Reinvention of Brick-and-Mortar
The ubiquitous rise of online shopping is directly connected to the decline of brick-and-mortar. The past few years have been

Cybersecurity Leads in Customer Experience
2017 was marked by scandals surrounding major security infractions in businesses small and large. With the Equifax breach that began

3 Ways of Preventing Customer Feedback Fatigue
Study after study reports consumers read reviews and make purchasing decisions based on ratings. In fact, 88% of consumers trust online reviews as much

Inclusive Technology: Accessibility and The User Experience
By: Cait Wilson, Ph.D. Candidate In North America, approximately 54 million people have disabilities, and CMOs are mandated to offer positive customer

Top Market Research Predictions for 2018
2017 continued to usher in a market of unpredictably; longstanding institutions were overturned, new technologies emerged, and digital giants continued

Fuel Cycle’s 2017 Star Players
As the end of the year comes to a close, Fuel Cycle wants to highlight the wonderful year we have

Improve Employee Happiness by Adopting an Online Employee Community
We know loyal customers are worth their weight in gold to any firm. That’s why by 2018 it’s projected more

3 Tips for Humanizing Data: Numbers Have Feelings Too
It’s no secret that big data plays a huge role in understanding consumers and personalizing the customer journey. In fact,
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