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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Reckoning with Facebook’s Missteps: How to Personalize Your Ads without Creeping Out Your Audience
Since talk about Facebook and data responsibility is abuzz right now, let’s jump in on the conversation. After all, data
Leading an Online Community Space
By Jamie Bock, Associate Community Manager You could write a book about best practices for online communities. In fact, there
The Top 5 Influencer Marketing Trends of 2018
Who knew social media influencers would pay such a dominant role in marketing this year? Well, based on several 2017
Creating the Perfect Infographic for Presenting Data
Infographics are the perfect way to present data in a way that is accessible to everyone. However, getting it right
Data Mining in Market Research
Traditional market research strategies definitely have their place when it comes to identifying different aspects that lead to consumer purchasing
How to Get Customers to Complete Your Surveys
By Zoe Rose, Senior Research Associate Traditional economic theory predicts that players in a perfect market will make rational choices
The Development of Predictive Analytics in Market Research
In a recent interview from Campaign Monitor, 6 of the top digital marketers make insightful predictions about the future of
How to Make the Most of Customer Insights
C2C retailers like Etsy and eBay are on the rise, even almost overtaking Amazon as the most patronized shops online.
Top Major Disruption Predictions for Financial Services
Technological change heavily impacts all industries, but especially the financial industry. While some industries may still succeed without adapting to
The Wave of Customer Experience Clouds
In a recent study, 75% of companies said their top objective was to improve customer experience. And, it’s with good
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