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With all the hype about Bitcoin in recent months, you’re probably wondering what blockchain technology is, and how it works.

AI and automation continue to dominate the headlines as the biggest changes to hit market research. But what do these

The global economy transformed the way we do business. Companies have diverse customers from around the world with different backgrounds

In 2017, Forrester predicted a rise in AI investments, and survey respondents proved this prediction true. Firms that invested in

Each year GreenBook Research surveys and interviews 1,533 participants from 75 countries to set the benchmark for market research and

The ubiquitous rise of online shopping is directly connected to the decline of brick-and-mortar. The past few years have been

2017 was marked by scandals surrounding major security infractions in businesses small and large. With the Equifax breach that began

Study after study reports consumers read reviews and make purchasing decisions based on ratings. In fact, 88% of consumers trust online reviews as much

By: Cait Wilson, Ph.D. Candidate  In North America, approximately 54 million people have disabilities, and CMOs are mandated to offer positive customer

2017 continued to usher in a market of unpredictably; longstanding institutions were overturned, new technologies emerged, and digital giants continued