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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.

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2026 Market Research & Insights Trends Report

Trend Report 2026 Market Research & Insights Trends Report Table of Contents Introduction The End-to-End Era: Turning AI into Action 2026 marks a defining shift in the insights industry. The conversation has moved past whether artificial intelligence can support research – we know it can. The question now is how

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Resources

Mining Field
Blog

Data Mining in Market Research

Traditional market research strategies definitely have their place when it comes to identifying different aspects that lead to consumer purchasing

The Arrival of the Gen Z Buyer Blog
Blog

The Arrival of Gen Z Buyers

Research and data into the buying habits of Millennials have been all the rage, and it’s with good reason. With

Time Square Image
Blog

Optimize Your Ad Spending

Media advertising spend is projected to reach 218.93 billion in 2018, yet click-through rates across all ad formats and placements

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