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From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
The Arrival of Gen Z Buyers
Research and data into the buying habits of Millennials have been all the rage, and it’s with good reason. With
What Exactly Does AI in Market Research Look Like?
AI is one of the hottest buzzwords in almost every industry, but have you ever stopped to wonder what the
Optimize Your Ad Spending
Media advertising spend is projected to reach 218.93 billion in 2018, yet click-through rates across all ad formats and placements
Mining the Patient Ecosystem: How Market Research Can Help you Understand the Patient’s Journey
In recent years, the major players in the healthcare industry have shifted focus to include a more holistic approach to
Adoption of Top 20 Emerging Research Methods
Greenbook recently released a quick look into the top 20 emerging methods in the industry. This list acts as a
Understanding Blockchain Technology
With all the hype about Bitcoin in recent months, you’re probably wondering what blockchain technology is, and how it works.
4 Emerging Trends to Hit Market Research
AI and automation continue to dominate the headlines as the biggest changes to hit market research. But what do these
Doing Business in the Global Economy: Cultural Competence is Crucial
The global economy transformed the way we do business. Companies have diverse customers from around the world with different backgrounds
The Misaligned Focus of AI in Organizations
In 2017, Forrester predicted a rise in AI investments, and survey respondents proved this prediction true. Firms that invested in
Market Research Insights You Need to Know: GRIT Report 2018
Each year GreenBook Research surveys and interviews 1,533 participants from 75 countries to set the benchmark for market research and
Accelerate Decision Intelligence
Fuel Cycle is redefining how enterprises connect with the voice of the customer instantly, intelligently, and at scale. Fuel Cycle delivers decision intelligence through trusted communities, seamless user feedback, and agentic AI. Whether validating designs, uncovering unmet needs, or fueling strategic decisions, Fuel Cycle eliminates research bottlenecks and blind spots.