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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The State of Hallucinations in AI-Driven Insights
The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound accurate but are actually fabricated, misleading, or unverified. This white paper explores: The goal is not to reject AI, but to embed
Resources
Data Mining in Market Research
Traditional market research strategies definitely have their place when it comes to identifying different aspects that lead to consumer purchasing
How to Get Customers to Complete Your Surveys
By Zoe Rose, Senior Research Associate Traditional economic theory predicts that players in a perfect market will make rational choices
The Development of Predictive Analytics in Market Research
In a recent interview from Campaign Monitor, 6 of the top digital marketers make insightful predictions about the future of
How to Make the Most of Customer Insights
C2C retailers like Etsy and eBay are on the rise, even almost overtaking Amazon as the most patronized shops online.
Top Major Disruption Predictions for Financial Services
Technological change heavily impacts all industries, but especially the financial industry. While some industries may still succeed without adapting to
The Wave of Customer Experience Clouds
In a recent study, 75% of companies said their top objective was to improve customer experience. And, it’s with good
The Arrival of Gen Z Buyers
Research and data into the buying habits of Millennials have been all the rage, and it’s with good reason. With
What Exactly Does AI in Market Research Look Like?
AI is one of the hottest buzzwords in almost every industry, but have you ever stopped to wonder what the
Optimize Your Ad Spending
Media advertising spend is projected to reach 218.93 billion in 2018, yet click-through rates across all ad formats and placements
Mining the Patient Ecosystem: How Market Research Can Help you Understand the Patient’s Journey
In recent years, the major players in the healthcare industry have shifted focus to include a more holistic approach to
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