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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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Improve Employee Happiness by Adopting an Online Employee Community
We know loyal customers are worth their weight in gold to any firm. That’s why by 2018 it’s projected more

3 Tips for Humanizing Data: Numbers Have Feelings Too
It’s no secret that big data plays a huge role in understanding consumers and personalizing the customer journey. In fact,

4 Ways to Give Thanks to your Customers this Holiday Season
The season of giving is finally here, and who better to thank than the people keeping your business up and

Seeing Past ROI and Understanding Market Research Value
Less than half of companies include market research in their marketing budgets. Furthermore, many organizations that do allocate a small portion

New Fuel Cycle Panels Put Comprehensive Survey Capabilities at Your Fingertips
Fuel Cycle (https://fuelcycle.com/), the leading market research and community intelligence platform preferred by Fortune 100 enterprises, today announced Panels, a new integrated

The Scientific Path to Innovation: The Iterative Nature of Online Communities
By: Zoe Rose, Senior Research Associate The book “Zero to One,” written by entrepreneur and investor, Peter Thiel, defines the

Augmented Reality Delivers Superior CX for Beauty Retailers
Virtual try-ons for makeup have been a science fiction dream for decades, but the tech to deliver on this promise is

What Happens When Grocery Goes Digital?
In August, Amazon announced plans to acquire Whole Foods, jolting the grocery industry, which had remained one of the few

Fuel Cycle’s New Video Research Capability Unlocks Deeper Customer Insights
Video enables researchers to capture six times more content and 65 percent more themes than traditional survey methods. However, analyzing

How CPG Brands Can Adapt Their Strategies To Reach Millennials
Millennials consist of 75.4 million Americans, forming the largest segment of the population, and they’re undoubtedly an appealing target for