Fuel Cycle
Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The State of Hallucinations in AI-Driven Insights
The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound accurate but are actually fabricated, misleading, or unverified. This white paper explores: The goal is not to reject AI, but to embed
Resources
Niche is the New Mainstream: Media in the Digital Age
Entertainment is a hit-driven business. Or, at least, that’s been the wisdom passed down by generations of successful media companies.
Introducing FUEL CYCLE’s New Vice President of Strategic Accounts
FUEL CYCLE is excited to announce Mary Lou Barney as our new Vice President of Strategic Accounts. Mary Lou is
The Future of Big Data
In the next three years, how will your competitors be using big data to reach customers? From what we know
Snapchats Fails at Personalized Advertisements
Snapchat is having a rough year. A recent earnings report showed user growth was only 5%, and free cash flow
Introducing FUEL CYCLE’s Newest Sales Director
FUEL CYCLE is excited to announce the newest member to our growing team. With almost 18 years of experience in
From Our CEO
The credit card was one of the most important innovations for establishing and driving the growth of eCommerce. The origins
Taking the Brand Out of Branded Content
It’s no secret that many consumers make purchasing decisions based on emotion. A recent Adweek article talks about, “Taking the
The Simple Answer to Employee Retention
A recent article published by Gallup referred to the problem of employee retention as a “war of talent.” While this
The Perfect Online Community Cocktail
Our team of experts, who have worked day in and day out with clients to optimize insights, gave us their
How An Online Community Can Help Your Brand Avoid Major Missteps
It’s been quite a spring. With major brands in the news for missteps ranging from the failed Pepsi commercial to
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