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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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Social Science Teaches Us Community is Vital to Brand Growth
It comes as no surprise that the strongest brands have the strongest communities. Brands such as Starbucks and Apple come
The Missing Customer Experience Element: Employee Engagement
It stands to reason that happy employees make great brand ambassadors. And, great brand ambassadors attract more customers. Those who
Fake News And The Assault On Brand Identity
There’s no shortage of crises these days. From fake news to social media blunders to executives who misbehave, brands must
Community Manager Spotlight: Amelia
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community
How ELLE Uses Community Insights To Grow Advertiser Relationships
How does the world’s largest fashion magazine continually delight the evolving tastes of its culture-obsessed readers? Tasked with anticipating new
Geo-Targeting The Next Big Thing In Real-Time Customer Insights
A customer’s location can be just as important as their purchasing history. That is why brands are taking advantage of
Passenger Announces FUEL BOT, Allowing Brands To Automate Insight Gathering With Mobile Chat Sessions
New ChatBot Feature Enhances Customer Insights Capability, Providing Brands with Deeper Intelligence into Audience Sentiment LOS ANGELES – Passenger, a
Community Manager Spotlight: Cher
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community
Amazon Go: The Radical New In-Store Experience
Last month, the world’s leading e-commerce giant unveiled its latest splashy PR announcement about an innovative retail concept called Amazon
It’s A Mobile-First World
We now live in a mobile-first world. People are rarely without their smartphones, some even choose to sleep with them