Fuel Cycle

Fuel Cycle’s New Video Research Capability Unlocks Deeper Customer Insights

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Video enables researchers to capture six times more content and 65 percent more themes than traditional survey methods. However, analyzing videos has previously been an extremely time-consuming process, preventing businesses from gaining the unique insights made possible by video research. To remove these barriers, leading market research and community intelligence platform provider Fuel Cycle (www.fuelcycle.com) today launched a new video capture and analysis capability that reduces the amount of time required to analyze videos from days to minutes.

In partnership with Voxpopme (www.voxpopme.com), a video research innovator that makes it easier to capture video insights, analyze them at scale and present key findings, Fuel Cycle’s new video solution gives brands instant access to transcribed, quality-assured, and time-coded video data. Marketers, researchers, and business managers can easily create visual reports and highlight reels of key findings that can be used for meetings, brainstorming, and boardroom presentations.

Video enables brands to capture and analyze customer experiences and emotions at a deeper level, including in-store behavior, ad campaign testing, product sampling, and more.

Video can be captured by mobile, tablet, laptop, and desktop devices right from the Fuel Cycle platform, without the need to install plugins or additional mobile apps.

Video analysis results include:

  • Transcription—Lightning quick transcribing of spoken words just minutes after a response is recorded, with the ability to create word clouds to reveal key phrases.
  • Theme Explorer—Automated organization of content into key topics to find the best video snippets, with easily accessed time-coded transcripts and advanced thematic analysis.
  • Sentiment Analysis—Determine the attitude of respondents, creating a sortable and searchable picture of how users answered questions.
  • Advanced Search & Filter—Explore all transcribed results and reach key insights quickly, with the ability to pass searchable additional data or add custom tags to individual videos that allow similar responses to be collated.

“The most successful businesses today capture intelligence from any medium—whether that be surveys, text, or videos,” said Rick Kelly, Chief Product Officer at Fuel Cycle. “Our integration with Voxpopme enables our customers to quickly generate insights from the thousands of videos shared on our platform each year.”

About Fuel Cycle
Fuel Cycle is a mobile-first market research and community intelligence platform for supercharging the relationship between brands and customers. From discussion boards and live chats to gamification and rewards management, Fuel Cycle offers an easily customizable and robust solution for brands and businesses to build high-impact online experiences for their customers. Fuel Cycle provides customer intelligence for organizations across industries including media & entertainment, consumer goods, financial services, healthcare, automotive and technology. Brand communities powered by Fuel Cycle include ELLE, Hertz, UPS, AIG and more.

Fuel Cycle is headquartered in Los Angeles, California.

For more information, please visit: www.fuelcycle.com

About Voxpopme
Voxpopme is the world’s #1 video insight platform with an impressive global client list of brands and agencies. We help businesses and brands see the people behind the data to drive real customer-centric decision-making. Our unique technology lets you capture customer videos at speed, analyze at scale and share with ease. With Voxpopme, every data point you rely on to make decisions can be backed up by the real human story.

For more information, please visit: site.voxpopme.com

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