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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources

Geo-Targeting The Next Big Thing In Real-Time Customer Insights
A customer’s location can be just as important as their purchasing history. That is why brands are taking advantage of

Passenger Announces FUEL BOT, Allowing Brands To Automate Insight Gathering With Mobile Chat Sessions
New ChatBot Feature Enhances Customer Insights Capability, Providing Brands with Deeper Intelligence into Audience Sentiment LOS ANGELES – Passenger, a

Community Manager Spotlight: Cher
In honor of Community Manager Appreciation Day (January 25th) we have started a new blog post series – the Community

Amazon Go: The Radical New In-Store Experience
Last month, the world’s leading e-commerce giant unveiled its latest splashy PR announcement about an innovative retail concept called Amazon

It’s A Mobile-First World
We now live in a mobile-first world. People are rarely without their smartphones, some even choose to sleep with them

Passenger Launches New Site & Changes Name from FUEL to FUEL CYCLE
New Site Better Showcases Passenger’s Extensive Enterprise Capabilities and Marks the Introduction of FUEL CYCLE, an Enterprise-Grade Community Solution Providing

How Super Bowl Advertisers Can Avoid a $5M Mistake
Super Bowl commercials have taken on even more outsized economic power in recent years, as audiences become more fragmented across

Chatbots Are Set to Become the New Standard for Brand, Customer Interactions
One of the great hallmarks of customer and brand relationships is fast, reliable, and personalized communication. This is where chatbots

Community Manager Spotlight: Rushita
In honor of Community Manager Appreciation Day we are starting a new blog post series – the Community Manager Spotlight.

AI: The New Customer Experience Order
Artificial intelligence, better known as AI, is being touted as having the ability to reshape the global economy. Not a
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