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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
The State of Hallucinations in AI-Driven Insights
The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound accurate but are actually fabricated, misleading, or unverified. This white paper explores: The goal is not to reject AI, but to embed
Resources

Amazon Go: The Radical New In-Store Experience
Last month, the world’s leading e-commerce giant unveiled its latest splashy PR announcement about an innovative retail concept called Amazon

It’s A Mobile-First World
We now live in a mobile-first world. People are rarely without their smartphones, some even choose to sleep with them

Passenger Launches New Site & Changes Name from FUEL to FUEL CYCLE
New Site Better Showcases Passenger’s Extensive Enterprise Capabilities and Marks the Introduction of FUEL CYCLE, an Enterprise-Grade Community Solution Providing

How Super Bowl Advertisers Can Avoid a $5M Mistake
Super Bowl commercials have taken on even more outsized economic power in recent years, as audiences become more fragmented across

Chatbots Are Set to Become the New Standard for Brand, Customer Interactions
One of the great hallmarks of customer and brand relationships is fast, reliable, and personalized communication. This is where chatbots

Community Manager Spotlight: Rushita
In honor of Community Manager Appreciation Day we are starting a new blog post series – the Community Manager Spotlight.

AI: The New Customer Experience Order
Artificial intelligence, better known as AI, is being touted as having the ability to reshape the global economy. Not a

Talking With Your Company’s Most Valuable Asset
Online community platforms not only offer a unique, interactive tool for consumer research but are also a means to engage

The Future Of Market Research In 2017
According to the latest industry reports, companies across the US are on track to spend roughly $16 billion this year

New Online Community Platform Offered In Canada
Leger and Passenger Partner to Introduce the Powerful FUEL CYCLE Platform Passenger Inc., a global technology firm that provides companies
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