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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.

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The State of Hallucinations in AI-Driven Insights

The rise of large language models (LLMs) is transforming how research teams generate insights. But with that transformation comes a foundational risk: hallucinations – when AI outputs sound accurate but are actually fabricated, misleading, or unverified.  This white paper explores:  The goal is not to reject AI, but to embed

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It’s A Mobile-First World
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It’s A Mobile-First World

We now live in a mobile-first world. People are rarely without their smartphones, some even choose to sleep with them

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