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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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Amazon Set to Launch Delivery Service: How UPS and FedEx Can Fight Back
Amazon recently announced that they will be providing their own shipping services. These shipping services will start only in Los
Augmented Reality Is Predicted To Be The Leading Trend In All Industries
No doubt you’ve heard of the top Augmented Reality (AR) technologies from leading brands like Apple’s ARkit and Google’s ARCore.
The May 25th GDPR Compliance Deadline is on the Horizon: Is Your Business Ready?
If your company gathers data on people in the EU, then you will most likely have to make changes to
How to Reach Millennial and Gen Z Customers: Conducting Research with the Most Unengaged Generations
What can we learn from the two Millennial founders of the market research company, Campus Insights? The short answer is
Reckoning with Facebook’s Missteps: How to Personalize Your Ads without Creeping Out Your Audience
Since talk about Facebook and data responsibility is abuzz right now, let’s jump in on the conversation. After all, data
Leading an Online Community Space
By Jamie Bock, Associate Community Manager You could write a book about best practices for online communities. In fact, there
The Top 5 Influencer Marketing Trends of 2018
Who knew social media influencers would pay such a dominant role in marketing this year? Well, based on several 2017
Creating the Perfect Infographic for Presenting Data
Infographics are the perfect way to present data in a way that is accessible to everyone. However, getting it right
Data Mining in Market Research
Traditional market research strategies definitely have their place when it comes to identifying different aspects that lead to consumer purchasing
How to Get Customers to Complete Your Surveys
By Zoe Rose, Senior Research Associate Traditional economic theory predicts that players in a perfect market will make rational choices