Carhartt started running customer experience research 13 years ago, by mailing paper surveys. This highly manual method lacked efficiency, resulted in low response rates, and offered no opportunity to build brand affinity. In 2012, the company discovered MROCs (Market Research Online Communities) and worked with a market-leading provider for three years until Carhartt’s evolution outpaced […]


The birth of social media has entirely rewritten the customer journey. While this shift has unsettled many media enterprises, ELLE Magazine chose to face the learning curve head-on. In order to leverage user generated content, maximize social media presence, and cultivate a place to interact productively with engaged readers, ELLE enlisted the help of Fuel […]

Tufts Health Plan

Since 2016, Tufts Health Plan has been actively working to create an open and trusting relationship with their members. Insurance agencies have a complex identity in the media and in politics, and Tufts Health Plan has actively worked to combat that stigma by taking on VOC initiatives. With their personalized-branded online community, they have captured […]

Discount Tire

Discount Tire’s top executives continuously stress ‘we are in the business of people that just happens to sell tires’. They are a company that strives to continuously align themselves with their client’s needs. Read how their online community has fostered an open-ended conversation with their clients and learn how this has positively impacted their company.

Trusted Media Brands – Customer Experience

Trusted Media Brands, most notably known for publishing Reader’s Digest, has adapted to an ever-changing media landscape for nearly a century. Even still, they know that to stay relevant in a complex market, listening to their readers holds the key to success. In our latest case study see how Trusted Media Brands has leveraged its […]


With 90% of businesses primarily competing on customer experience, 2016 is the year that organizations need to become more customer-focused. But we know that is easier said than done. Instead of taking our word on how to make this difficult transition, hear directly from Rent-A-Center on how they sparked a customer-centric revolution.

ELLE’s Inner Circle

Read our case study and see how ELLE uses online community to: Learn how ELLE Magazine uses their online community to glean insights that not only help them better understand their consumer and inspire initiatives, but also allows them to generate meaningful data for advertisers.

The UPS Store

Consumer insights are the backbone of today’s advertising campaigns. Without them, agencies risk launching campaigns that miss the target. Download our case study that explains how FUEL CYCLE helped Doner quickly and easily gather the insights they need.


While customer feedback has always been important to Hertz, in 2010 they realized that to truly incorporate the voice of the customer into their organization they needed a plan. As part of that plan, Hertz began the process of implementing a voice of the customer solution, using the FUEL CYCLE Online Community Platform. Launched in […]