A national retail company specializing in beauty, cosmetics and fragrances utilized FC Live, Fuel Cycle’s virtual focus group tool, to gather comprehensive qualitative research virtually, significantly reducing time and costs associated with in-person focus groups and yielding more valuable results.
FNBO, a financial institution that provides a range of banking and financial services to its customers, partnered with Fuel Cycle to strengthen its methods of receiving customer insights and putting them to use.
The ability to produce agile and actionable insights can be particularly valuable in the fast-paced world of healthcare, where quick and informed decision-making can have a significant impact. Ro.co, a startup digital, direct-to-patient healthcare company, found a way to effectively gather and use qualitative insights to inform their decision-making and meet the needs of various […]
Fuel Cycle’s new Brand Health Tracking solution is built for agility and can be run up to once a month. Trusted Media Brands (TMB) partnered with Fuel Cycle again by using their Brand Health Tracking software, a part of the Ignition suite. Learn how this partnership brought TMB valuable strategic insights.
While facing challenges due to declining response rates, as well as inability to access consumers as frequently or quickly as needed, TMB was looking for a tool that would provide a more consistent, easy to access connection. Learn how Fuel Cycle’s Community turned out to be the solution to these needs.
In the beauty industry, and retail in general, consumer behaviors and insights are a swinging pendulum. Whether it’s a new skincare trend inspired by a viral TikTok, or say, an international pandemic that causes a decrease in makeup-wearing, many factors contribute to constant changes in consumer wants and needs for Ulta Beauty. Find out how […]
After experiencing a decade of consistent growth in distribution and awareness, King’s Hawaiian looked to identify a starting point for new and exciting ventures. But with traditional research tools, they couldn’t gather insights quickly enough to keep pace with evolving customer needs. As a result, they took a few risks with new products that didn’t […]
A Trusted Media Brands, publisher of Reader’s Digest, among other lifestyle brands, has maintainedan online insights community, Inner Circle for the past five years. They originally engaged FuelCycle with the intent of facilitating the process for regular subscriber surveys across all its mediabrands, and to allow for more qualitative exploration among consumers. Find out how […]
Abercrombie & Fitch Co. is a global specialty retailer of apparel and accessories for men, women, teens and kids through its brands – Abercrombie & Fitch, Hollister, Gilly Hicks and abercrombie kids. A&F Co. is focused on keeping its customers at the center of everything it does – and to help achieve that goal, the company’s Global Customer […]
Carhartt started running customer experience research 13 years ago, by mailing paper surveys. This highly manual method lacked efficiency, resulted in low response rates, and offered no opportunity to build brand affinity. In 2012, the company discovered MROCs (Market Research Online Communities) and worked with a market-leading provider for three years until Carhartt’s evolution outpaced […]