Case Study

Ulta | Streamlining Processes to Meet Consumers Where They Are

a shot of makeup brushes and a mascara lying on top of a few bottles of powdered foundations

In the beauty industry, and retail in general, consumer behaviors and insights are a swinging pendulum. Whether it’s a new skincare trend inspired by a viral TikTok, or say, an international pandemic that causes a decrease in makeup-wearing, many factors contribute to constant changes in consumer wants and needs for Ulta Beauty. Find out how Fuel Cycle helped Ulta keep up with these constant changes to meet their customers where they are.