Case Study


While customer feedback has always been important to Hertz, in 2010 they realized that to truly incorporate the voice of the customer into their organization they needed a plan. As part of that plan, Hertz began the process of implementing a voice of the customer solution, using the FUEL CYCLE Online Community Platform. Launched in early 2011, the “Hertz Hub” is a private forum where Hertz engages with members and builds authentic customer loyalty by listening to customers and their feedback.

Learn how Hertz uses a FUEL CYCLE online community to:

  • Interact with and educate Hertz customers in a private, invitation-only online community
  • Connect with customers in real-time to gain actionable insights to help make better, more timely business decisions
  • Build loyalty in an authentic way by listening to the “voice of the customer”