Characteristics of an Effective Market Research Department

Rick Kelly, Vice President of Products & Research at Fuel Cycle and Megan Subler, Senior Researcher at Fuel Cycle, outline and explore the makeup of effective market research departments. After surveying our database, conducting in-depth interviews with corporate researchers, and culling fieldwork, they have identified 3 key areas in which market research departments can grow.

  • Quality of training
  • Depth of research tools
  • Adoption of Methodologies

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