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Amazon’s viral growth has reached the point where it poses a threat not only to immediate competitors but to entities

It’s no secret that the key to building a successful business lies in understanding your customers. But really getting into

AI seems to be taking the world by storm. And it’s not only in the form of customer service chatbots

Structured data offer businesses quick and attainable insights in numerical form. These data are captured easily and quickly with algorithms,

The stats are clear when it comes to understanding the effectiveness of customer loyalty programs. Loyalty programs fuel customer engagement:

Each year GreenBook Research surveys and interviews over 1,000 participants from 75 countries to set the benchmark for market research

While marketing and advertising costs are expected to continue rising in 2019, brands are looking for ways to get the

If you’re a savvy market researcher, you’re familiar with traditional market research methods. You know how to design a study.

Most business leaders understand the power of market research. Market research helps you understand the needs, wants, patterns, behaviors and