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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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2026 Market Research & Insights Trends Report
Trend Report 2026 Market Research & Insights Trends Report Table of Contents Introduction The End-to-End Era: Turning AI into Action 2026 marks a defining shift in the insights industry. The conversation has moved past whether artificial intelligence can support research – we know it can. The question now is how
Resources
Data Quality Inherit by Design: Fuel Cycle Panels
Fuel Cycle delivers access to millions of respondents directly to the Fuel Cycle platform and provides a method for our
Using The Kano Model to Ensure Customer Satisfaction in the CPG Industry
With the advent of the IoT and various new ways to purchase products online, businesses in the CPG industry are
Using MaxDiff Analysis To Understand Consumer Preferences
The average consumer is inundated with marketing messages. In fact, people see anywhere from 4,000 to 10,000 marketing messages a
Businesses are Leaving Money on the Table by Believing Price Sensitivity Myths
There are few levers as powerful as pricing when it comes to driving immediate impact to your bottom line. While
The Importance of Sentiment Analysis in the Age of Social Media
Sentiment analysis is a popular and telling research method. This is especially true in the age of digital media where
The State of Entertainment Research in the Era of Mass Media: Listen to Our Latest Podcast Episode
Traditional Broadcast Media has been completely uprooted by online streaming services and viewing devices. Established data tracking tools have been
The Finance Customer Journey Report: The Future of Banking
The rapid rise of technology is changing the landscape of the customer journey across all industries, and the finance world
Kroger Competes with Amazon: Maximizing the Shopper Experience
Amazon’s viral growth has reached the point where it poses a threat not only to immediate competitors but to entities
Looking to Explore, Maximize, or Launch Your Branded Online Community?
It’s no secret that the key to building a successful business lies in understanding your customers. But really getting into
Listen to Finding the Edge’s Latest Podcast Episode: Conjoint.ly
Oxford University researchers Carl Frey and Michael Osborne predicted that as many as 47% of US workers have a high
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