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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
Using MaxDiff Analysis To Understand Consumer Preferences
The average consumer is inundated with marketing messages. In fact, people see anywhere from 4,000 to 10,000 marketing messages a
Businesses are Leaving Money on the Table by Believing Price Sensitivity Myths
There are few levers as powerful as pricing when it comes to driving immediate impact to your bottom line. While
The Importance of Sentiment Analysis in the Age of Social Media
Sentiment analysis is a popular and telling research method. This is especially true in the age of digital media where
The State of Entertainment Research in the Era of Mass Media: Listen to Our Latest Podcast Episode
Traditional Broadcast Media has been completely uprooted by online streaming services and viewing devices. Established data tracking tools have been
The Finance Customer Journey Report: The Future of Banking
The rapid rise of technology is changing the landscape of the customer journey across all industries, and the finance world
Kroger Competes with Amazon: Maximizing the Shopper Experience
Amazon’s viral growth has reached the point where it poses a threat not only to immediate competitors but to entities
Looking to Explore, Maximize, or Launch Your Branded Online Community?
It’s no secret that the key to building a successful business lies in understanding your customers. But really getting into
Listen to Finding the Edge’s Latest Podcast Episode: Conjoint.ly
Oxford University researchers Carl Frey and Michael Osborne predicted that as many as 47% of US workers have a high
Are AI Models Set to Revolutionize the Future of Market Research?
AI seems to be taking the world by storm. And it’s not only in the form of customer service chatbots
Why Unstructured Data Collection is So Essential to Businesses
Structured data offer businesses quick and attainable insights in numerical form. These data are captured easily and quickly with algorithms,
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