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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Quirk’s Dallas 2026 – How Sharpie at Newell Brands is Future-Proofing Insights with Community
Sample quality is shaky. Budgets are shrinking. Teams are leaner than ever. And AI feels like it’s circling. In this candid and energetic session, Amanda Parker from Sharpie shares how she turned industry pressure into opportunity by building and activating a consumer community through Fuel Cycle that drives speed, efficiency
Resources
Business Problem to Research Objective | Market Research Tools
Business professionals are tasked daily with understanding the wants and needs of the customer and there is growing awareness that
Discussing Gender Fluidity in Research
In today’s society, it’s no secret that trends and emerging norms are completely dictating the market. Now, more than ever,
When is an Online Community Best For You?
The 2017 Community Values and Metrics Report stated that 54% of respondents listed online communities as a strategic initiative for
Mobile UX Research Redefined
In today’s world, the importance of user experience (UX) cannot be ignored as a driver of business success. So much
Listen to Our Latest Podcast Episode on Agile UX Research Automation
A good user experience can be the make it or break it factor for any business who is competing in
Data Quality Inherit by Design: Fuel Cycle Panels
Fuel Cycle delivers access to millions of respondents directly to the Fuel Cycle platform and provides a method for our
Using The Kano Model to Ensure Customer Satisfaction in the CPG Industry
With the advent of the IoT and various new ways to purchase products online, businesses in the CPG industry are
Using MaxDiff Analysis To Understand Consumer Preferences
The average consumer is inundated with marketing messages. In fact, people see anywhere from 4,000 to 10,000 marketing messages a
Businesses are Leaving Money on the Table by Believing Price Sensitivity Myths
There are few levers as powerful as pricing when it comes to driving immediate impact to your bottom line. While
The Importance of Sentiment Analysis in the Age of Social Media
Sentiment analysis is a popular and telling research method. This is especially true in the age of digital media where
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