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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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The State of Entertainment Research in the Era of Mass Media: Listen to Our Latest Podcast Episode
Traditional Broadcast Media has been completely uprooted by online streaming services and viewing devices. Established data tracking tools have been
The Finance Customer Journey Report: The Future of Banking
The rapid rise of technology is changing the landscape of the customer journey across all industries, and the finance world
Kroger Competes with Amazon: Maximizing the Shopper Experience
Amazon’s viral growth has reached the point where it poses a threat not only to immediate competitors but to entities
Looking to Explore, Maximize, or Launch Your Branded Online Community?
It’s no secret that the key to building a successful business lies in understanding your customers. But really getting into
Listen to Finding the Edge’s Latest Podcast Episode: Conjoint.ly
Oxford University researchers Carl Frey and Michael Osborne predicted that as many as 47% of US workers have a high
Are AI Models Set to Revolutionize the Future of Market Research?
AI seems to be taking the world by storm. And it’s not only in the form of customer service chatbots
Why Unstructured Data Collection is So Essential to Businesses
Structured data offer businesses quick and attainable insights in numerical form. These data are captured easily and quickly with algorithms,
How to Build, Support, and Amplify Your Loyalty Programs with Market Research
The stats are clear when it comes to understanding the effectiveness of customer loyalty programs. Loyalty programs fuel customer engagement:
Market Research Insights You Need to Know: GRIT Report 2019
Each year GreenBook Research surveys and interviews over 1,000 participants from 75 countries to set the benchmark for market research
How Market Research is Shaping Marketing in 2019
While marketing and advertising costs are expected to continue rising in 2019, brands are looking for ways to get the