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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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2026 Market Research & Insights Trends Report
Trend Report 2026 Market Research & Insights Trends Report Table of Contents Introduction The End-to-End Era: Turning AI into Action 2026 marks a defining shift in the insights industry. The conversation has moved past whether artificial intelligence can support research – we know it can. The question now is how
Resources
Is Your Research Data Telling You the Complete Customer Story?
If you’re a marketer, you know all too well the importance of market research. Even if you’re not a marketer
The Mecca of Market Research Insight: GRIT Report 2019 is Here
It’s back and bolder than ever! Each year, GreenBook Research surveys and interviews over 1,000 participants from 75 countries to
Ways To Conduct The Perfect “Lifestyle” Research
The best way to find out what customers need is to just ask them, right? According to tech visionary, Steve
Insights Done Right: How Market Research Gave Lego a Facelift
Countless companies have been transformed by market research. As the consumer market grows in competition and diversity, market research has
Segmentation and Cluster Analysis: A Guide For Major Retailers
The world of market research allows companies to become familiar with a variety of different terms and tools that can
The Rise of AI as a Service: What This Means for Market Research
Although it sounds straight out of a science fiction novel, the truth is that artificial intelligence is all around us,
4 Ways You Can Increase ROI with Your Market Research Strategies
The relationship between research and revenue isn’t always as apparent as we’d like it to be. While it’s pretty much
How Target Audiences Have Shifted Over Time
At one point in time, there seemed to be a few products for a few audiences. As times have changed,
How to Determine the Correct Sample Size for Your Market Research Projects
It’s no secret that in order to get the most out of market research, you’ll want to make sure you
2 Critical Things You Need to Become a Customer Expert
Oh, how the times have changed. There once was a time where marketing consisted of making a good product, convincing
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