Fuel Cycle
Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
Quirk’s Dallas 2026 – How Sharpie at Newell Brands is Future-Proofing Insights with Community
Sample quality is shaky. Budgets are shrinking. Teams are leaner than ever. And AI feels like it’s circling. In this candid and energetic session, Amanda Parker from Sharpie shares how she turned industry pressure into opportunity by building and activating a consumer community through Fuel Cycle that drives speed, efficiency
Resources
How to Conduct an In-Depth Interview
In-depth interviews are a great way for researchers to gather rich, qualitative data from key respondents. They’re typically used as
Data Collection Methods in Market Research
Did you know that 90% of customers are more likely to purchase a product or a service from a brand
Up Your Ante With Agile
Every organization aspires to be at the top of their industry. It won’t surprise you that the companies that climb
What Is Unstructured Data?
When it comes to data analysis, there are several types of data that are processed by researchers: structured data, semi-structured
Psychographic Segmentation in Marketing
Long gone are the days of one-size-fits-all, mass marketing techniques. Today’s marketing is all about personalization. Customers want more personalized
Fuel Cycle Wins Best Tech Startup Award
Fuel Cycle Was Selected as the Best Tech Startup in Los Angeles by the Timmy Awards, Presented by Tech in
The Perspectives You Miss Without Qualitative Research
ESOMAR’s 2018 Global Market Research Report notes that only 15% of research spend was dedicated to qualitative methods last year.
Boosting Engagement Through User-Centered Design
The McKinsey Design Index report tracks the design practices of 300 public companies over a five-year period and analyzes how the strength
How and Why You Should Start Concept Testing
Not every idea is a good idea. In fact, not every idea is even worth pouring ample resources to bring
Fuel Cycle Awarded L.A.’s Best Tech Startup of 2019
On the evening of Friday, October 11th, L.A.’s rising tech stars convened at Cross Campus for the 2019 Timmy Awards in celebration
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