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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
A Guide To Conducting In-Depth Customer Research
The global market research industry was worth over $76 billion dollars in 2018, and is only increasing. It’s no wonder
5 Things Every CEO Should Know About Market Research
As a CEO, you wear many hats. One of the most prominent being the strategic decision-maker, piloting your company in
Fuel Cycle Ranks #11 Most Innovative Tech Provider by Greenbook in the 2019 GRIT Top 50
Leonard Murphy Thursday 25 July 2019, 7:00 am We discussed the 2019 Business & Innovation edition’s overall GRIT ‘Top 50 Most Innovative Suppliers’
Is Your Research Data Telling You the Complete Customer Story?
If you’re a marketer, you know all too well the importance of market research. Even if you’re not a marketer
The Mecca of Market Research Insight: GRIT Report 2019 is Here
It’s back and bolder than ever! Each year, GreenBook Research surveys and interviews over 1,000 participants from 75 countries to
Ways To Conduct The Perfect “Lifestyle” Research
The best way to find out what customers need is to just ask them, right? According to tech visionary, Steve
Insights Done Right: How Market Research Gave Lego a Facelift
Countless companies have been transformed by market research. As the consumer market grows in competition and diversity, market research has
Segmentation and Cluster Analysis: A Guide For Major Retailers
The world of market research allows companies to become familiar with a variety of different terms and tools that can
The Rise of AI as a Service: What This Means for Market Research
Although it sounds straight out of a science fiction novel, the truth is that artificial intelligence is all around us,
4 Ways You Can Increase ROI with Your Market Research Strategies
The relationship between research and revenue isn’t always as apparent as we’d like it to be. While it’s pretty much
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