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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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Business Problem to Research Objective | Market Research Tools
Business professionals are tasked daily with understanding the wants and needs of the customer and there is growing awareness that
Discussing Gender Fluidity in Research
In today’s society, it’s no secret that trends and emerging norms are completely dictating the market. Now, more than ever,
When is an Online Community Best For You?
The 2017 Community Values and Metrics Report stated that 54% of respondents listed online communities as a strategic initiative for
Mobile UX Research Redefined
In today’s world, the importance of user experience (UX) cannot be ignored as a driver of business success. So much
Listen to Our Latest Podcast Episode on Agile UX Research Automation
A good user experience can be the make it or break it factor for any business who is competing in
Data Quality Inherit by Design: Fuel Cycle Panels
Fuel Cycle delivers access to millions of respondents directly to the Fuel Cycle platform and provides a method for our
Using The Kano Model to Ensure Customer Satisfaction in the CPG Industry
With the advent of the IoT and various new ways to purchase products online, businesses in the CPG industry are
Using MaxDiff Analysis To Understand Consumer Preferences
The average consumer is inundated with marketing messages. In fact, people see anywhere from 4,000 to 10,000 marketing messages a
Businesses are Leaving Money on the Table by Believing Price Sensitivity Myths
There are few levers as powerful as pricing when it comes to driving immediate impact to your bottom line. While
The Importance of Sentiment Analysis in the Age of Social Media
Sentiment analysis is a popular and telling research method. This is especially true in the age of digital media where