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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
What Is Unstructured Data?
When it comes to data analysis, there are several types of data that are processed by researchers: structured data, semi-structured
Psychographic Segmentation in Marketing
Long gone are the days of one-size-fits-all, mass marketing techniques. Today’s marketing is all about personalization. Customers want more personalized
Fuel Cycle Wins Best Tech Startup Award
Fuel Cycle Was Selected as the Best Tech Startup in Los Angeles by the Timmy Awards, Presented by Tech in
The Perspectives You Miss Without Qualitative Research
ESOMAR’s 2018 Global Market Research Report notes that only 15% of research spend was dedicated to qualitative methods last year.
Boosting Engagement Through User-Centered Design
The McKinsey Design Index report tracks the design practices of 300 public companies over a five-year period and analyzes how the strength
How and Why You Should Start Concept Testing
Not every idea is a good idea. In fact, not every idea is even worth pouring ample resources to bring
Fuel Cycle Awarded L.A.’s Best Tech Startup of 2019
On the evening of Friday, October 11th, L.A.’s rising tech stars convened at Cross Campus for the 2019 Timmy Awards in celebration
Focus Groups for Market Research
Over the years, focus groups have been credited with everything from the conception of Barbie to the perfection of Betty
5 Practices That Are Changing Market Research
The last 100 years have witnessed unprecedented technological advancement that has impacted virtually every industry. As businesses prepare to shape
What is User Research?
Websites, mobile apps, interactive digital displays…what do these have in common? UX design. These are just a few examples of
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