Fuel Cycle
Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
Quirk’s Dallas 2026 – How Sharpie at Newell Brands is Future-Proofing Insights with Community
Sample quality is shaky. Budgets are shrinking. Teams are leaner than ever. And AI feels like it’s circling. In this candid and energetic session, Amanda Parker from Sharpie shares how she turned industry pressure into opportunity by building and activating a consumer community through Fuel Cycle that drives speed, efficiency
Resources
The Biggest Problem With VoC Program’s Today
6 Simple Steps that Turn Data into Clear Action Companies listen to customers through a variety of listening posts, gathering
ELLE’s Inner Circle
Read our case study and see how ELLE uses online community to: Learn how ELLE Magazine uses their online community
The UPS Store
Consumer insights are the backbone of today’s advertising campaigns. Without them, agencies risk launching campaigns that miss the target. Download our case
Hertz
While customer feedback has always been important to Hertz, in 2010 they realized that to truly incorporate the voice of
Focus Groups Method, Procedure & Analysis
With advances in big data and the ease of capturing customer insights with a computer, it seems old school to
The Power of Customer Segmentation
The advent of big data makes it possible for brands to reach customers in extraordinary and personal ways. With accurate
5 Signs UX Research Is More Important Than Ever
By Jeffrey Henning via Market Research Institute International At the Quirks Event in London yesterday, Rick Kelly and Calista Corley
Behavioral Segmentation – Methods to Know Your Market
Behavioral segmentation is an advanced type of customer segmentation approach that focuses on understanding how customers interact with your brand.
Customer Feedback – Why It Can’t Be Ignored
In a world where word-of-mouth marketing is the most influential form of marketing, customer feedback is everything. Its value is
Customer Feedback: A Guide to Start & Succeed With Surveys
Customers are the lifeblood of your business. When they are happy, your business thrives. When customers have a terrible experience,
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