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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
14 Principles For Customer Journey Mapping
In 2014, a poll from marketing research firm Gartner found that over 90 percent of brands planned to compete primarily
How To Make Each Customer Touch Point An Incredible Experience
As much as we try to control a customer’s journey, the truth is we don’t own the experience, customers do.
The Biggest Problem With VoC Program’s Today
6 Simple Steps that Turn Data into Clear Action Companies listen to customers through a variety of listening posts, gathering
ELLE’s Inner Circle
Read our case study and see how ELLE uses online community to: Learn how ELLE Magazine uses their online community
The UPS Store
Consumer insights are the backbone of today’s advertising campaigns. Without them, agencies risk launching campaigns that miss the target. Download our case
Hertz
While customer feedback has always been important to Hertz, in 2010 they realized that to truly incorporate the voice of
Focus Groups Method, Procedure & Analysis
With advances in big data and the ease of capturing customer insights with a computer, it seems old school to
The Power of Customer Segmentation
The advent of big data makes it possible for brands to reach customers in extraordinary and personal ways. With accurate
5 Signs UX Research Is More Important Than Ever
By Jeffrey Henning via Market Research Institute International At the Quirks Event in London yesterday, Rick Kelly and Calista Corley
Behavioral Segmentation – Methods to Know Your Market
Behavioral segmentation is an advanced type of customer segmentation approach that focuses on understanding how customers interact with your brand.
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