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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Data Collection Methods in Market Research
Did you know that 90% of customers are more likely to purchase a product or a service from a brand
Up Your Ante With Agile
Every organization aspires to be at the top of their industry. It won’t surprise you that the companies that climb
What Is Unstructured Data?
When it comes to data analysis, there are several types of data that are processed by researchers: structured data, semi-structured
Psychographic Segmentation in Marketing
Long gone are the days of one-size-fits-all, mass marketing techniques. Today’s marketing is all about personalization. Customers want more personalized
Fuel Cycle Wins Best Tech Startup Award
Fuel Cycle Was Selected as the Best Tech Startup in Los Angeles by the Timmy Awards, Presented by Tech in
The Perspectives You Miss Without Qualitative Research
ESOMAR’s 2018 Global Market Research Report notes that only 15% of research spend was dedicated to qualitative methods last year.
Boosting Engagement Through User-Centered Design
The McKinsey Design Index report tracks the design practices of 300 public companies over a five-year period and analyzes how the strength
How and Why You Should Start Concept Testing
Not every idea is a good idea. In fact, not every idea is even worth pouring ample resources to bring
Fuel Cycle Awarded L.A.’s Best Tech Startup of 2019
On the evening of Friday, October 11th, L.A.’s rising tech stars convened at Cross Campus for the 2019 Timmy Awards in celebration
Focus Groups for Market Research
Over the years, focus groups have been credited with everything from the conception of Barbie to the perfection of Betty