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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
FUEL CYCLE Unveils Redesigned Platform Optimized To Match Mobile Users’ Behavior
New Design Promotes Online Community Engagement by Providing More Options for Navigation Based on Mobile Device Use, Delivering Increased ROI
The Definitive Guide To Online Communities
In the “Age of the Customer”, online communities have emerged as a critical source of customer insights, engagement, and advocacy.
4 Approaches To Community Success That Span The Customer Lifecycle
Online communities aren’t a new tool for market researchers. In fact, they’ve been around for more than 10 years, but
14 Principles For Customer Journey Mapping
In 2014, a poll from marketing research firm Gartner found that over 90 percent of brands planned to compete primarily
How To Make Each Customer Touch Point An Incredible Experience
As much as we try to control a customer’s journey, the truth is we don’t own the experience, customers do.
The Biggest Problem With VoC Program’s Today
6 Simple Steps that Turn Data into Clear Action Companies listen to customers through a variety of listening posts, gathering
ELLE’s Inner Circle
Read our case study and see how ELLE uses online community to: Learn how ELLE Magazine uses their online community
The UPS Store
Consumer insights are the backbone of today’s advertising campaigns. Without them, agencies risk launching campaigns that miss the target. Download our case
Hertz
While customer feedback has always been important to Hertz, in 2010 they realized that to truly incorporate the voice of
Focus Groups Method, Procedure & Analysis
With advances in big data and the ease of capturing customer insights with a computer, it seems old school to
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