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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Go For Research Gold: Capture Richer Insights With Video
Every month consumers watch and upload over 400 hours of video online. According to KPCB, video accounted for 74% of
Tufts Health Plan
Since 2016, Tufts Health Plan has been actively working to create an open and trusting relationship with their members. Insurance
Characteristics of an Effective Market Research Department
Rick Kelly, Fuel Cycle CPO and Megan Subler, Senior Researcher at Fuel Cycle, outline and explore the makeup of effective
Insuring Millennials: The Most Under-Insured Generation Webinar
A recent survey found that of any generation, Millennials were the “least likely to be engaged and the most likely
Holiday Shopping Habits Report
E-commerce giants and digital disrupters have completely transformed shopping habits. Traditional retailers are having to navigate a new space entirely,
Insuring Millennials: The Most Under-Insured Generation
Millennials are considered the most hard-to-predict consumers of any generation. Insurance providers are feeling at a loss. How do you
The Future of Market Research
We combed our database and polled, surveyed, and monitored responses of nearly 130 market researchers across every industry. In this
2017 Industry Report: The State of Market Research
We surveyed hundreds of market research leaders worldwide to reveal how the industry is coping in the face of sweeping
2017 State of Market Research
We surveyed hundreds of market research leaders worldwide to reveal how the industry is coping in the face of sweeping
Discount Tire
Discount Tire’s top executives continuously stress ‘we are in the business of people that just happens to sell tires’. They
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