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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
The Democratization Of Data
In the “Age of the Customer,” employees across departments like IT, operations, and pricing are just as important to the
The Value Of Community Insights Across the Organization
In a data-driven world, organizations thrive or falter based on their ability to make a series of smart decisions over
6 Principles For Delivering Superior Customer Experience
Today’s top companies understand that customer-centricity isn’t just the task of a single department, but a framework by which their
Rent-A-Center
With 90% of businesses primarily competing on customer experience, 2016 is the year that organizations need to become more customer-focused.
FUEL CYCLE Unveils Redesigned Platform Optimized To Match Mobile Users’ Behavior
New Design Promotes Online Community Engagement by Providing More Options for Navigation Based on Mobile Device Use, Delivering Increased ROI
The Definitive Guide To Online Communities
In the “Age of the Customer”, online communities have emerged as a critical source of customer insights, engagement, and advocacy.
4 Approaches To Community Success That Span The Customer Lifecycle
Online communities aren’t a new tool for market researchers. In fact, they’ve been around for more than 10 years, but
14 Principles For Customer Journey Mapping
In 2014, a poll from marketing research firm Gartner found that over 90 percent of brands planned to compete primarily
How To Make Each Customer Touch Point An Incredible Experience
As much as we try to control a customer’s journey, the truth is we don’t own the experience, customers do.
The Biggest Problem With VoC Program’s Today
6 Simple Steps that Turn Data into Clear Action Companies listen to customers through a variety of listening posts, gathering