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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Ensuring the Future: Mapping the Insurance-Buying Customer Journey
In this report, we focused on four core industries of insurance: health, auto, property, and life. We surveyed our respondents
The Healthcare Boom: Insights for the Patient-Centric Organization
On March 13th, Mary Lou Barney, Vice President of Client Services at Fuel Cycle and Johnny Anderson, Client Success Associate
The Buyers’ Guide to B2B Online Communities
Your relationship with your customer is your best source of predictive data, and your online community is a space to
5 Tech Companies Disrupting Market Research
The latest Grit Report found that market researchers who are early adopters of new research technologies outperform their competitors across
Go For Research Gold: Capture Richer Insights With Video
Every month consumers watch and upload over 400 hours of video online. According to KPCB, video accounted for 74% of
Tufts Health Plan
Since 2016, Tufts Health Plan has been actively working to create an open and trusting relationship with their members. Insurance
Characteristics of an Effective Market Research Department
Rick Kelly, Fuel Cycle CPO and Megan Subler, Senior Researcher at Fuel Cycle, outline and explore the makeup of effective
Insuring Millennials: The Most Under-Insured Generation Webinar
A recent survey found that of any generation, Millennials were the “least likely to be engaged and the most likely
Holiday Shopping Habits Report
E-commerce giants and digital disrupters have completely transformed shopping habits. Traditional retailers are having to navigate a new space entirely,
Insuring Millennials: The Most Under-Insured Generation
Millennials are considered the most hard-to-predict consumers of any generation. Insurance providers are feeling at a loss. How do you