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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources

Building Brand Trust: How Brands Like Nike Can Uncover Consumer Motivations of the Unconscious Mind
The unconscious mind has been deeply studied in the fields of psychology and neuroscience—and has now been leveraged into the

2018 Future of Market Research Report
Cutting-edge technologies and methods for aggregating, analyzing, and parsing big data has made waves in the academic and technological fields

Data Security & Privacy: Paving the Way for Industry Leaders
Customer-first forward-thinking industries have been disrupting and changing the market over the last few years and now security and privacy

The Rise of Peer-to-Peer & Branchless Banking
In the world of banking, consumers are moving in droves towards the easiest and frictionless tech solutions. Longstanding institutions are

Checklist: Starting an Online Community
Online communities have become the leading way for enterprises to get to know their most valued customers. But that doesn’t

How to Conduct Primary Market Research for Marketers
Market research provides marketers with vital information on behavior, preferences, and pain points of their target market. And yet, so

2018 State of Market Research Report
We’ve heard over the last couple of years that the AI apocalypse is looming over market research—but the most pressing

E-Book: Maximizing Research Potential
If you are still relying on surveys to conduct all your research, you most likely aren’t hearing from most of

The Essential Guide to Becoming a Market Research Powerhouse
A small increase in market research budget year-over-year indicates that industries are slowly prioritizing research insights. In this eBook, we

Consolidating the In-store & Digital Experience: Marketing for the Future
Zara made recent headlines for being one of the first retailers to offer an augmented reality experience in their stores
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