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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
The State of Qualitative Research Automation
Looking to accelerate qualitative research? Digital qualitative tools are stuck in a place where quant tools were ten years ago—seen
ELLE
The birth of social media has entirely rewritten the customer journey. While this shift has unsettled many media enterprises, ELLE
Infographic: What Exactly Does AI in Market Research Look Like?
AI over the past few years has been the buzzword in almost every industry—and market researchers are increasingly seeing the benefits and
Video Research for a Mobile-First World
Replacing traditional methods in research can require a lot of stakeholder buy-in and sometimes the benefits of implementing a new
The Future of Banking: Mapping the Financial Customer Journey
This report maps the financial customer journey through quantitative feedback from both customers and bankers. The consumer data has been
The Top 5 Things Disrupting Market Research
The advent of new marketing technology means that marketers can access and sift through large troves of consumer data faster
The Starters Guide to Launching an Online Community
The new wave of research innovation stems from a continuous approach to consumer engagement. A combination of online forums, discussion
The State of CPG Market Research
The CPG industry has faced challenges in consumerism, competitive e-commerce offerings and pricing, and product innovation cycles that are in
Building Brand Trust: How Brands Like Nike Can Uncover Consumer Motivations of the Unconscious Mind
The unconscious mind has been deeply studied in the fields of psychology and neuroscience—and has now been leveraged into the
2018 Future of Market Research Report
Cutting-edge technologies and methods for aggregating, analyzing, and parsing big data has made waves in the academic and technological fields
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