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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
Video Research for a Mobile-First World
Replacing traditional methods in research can require a lot of stakeholder buy-in and sometimes the benefits of implementing a new
The Future of Banking: Mapping the Financial Customer Journey
This report maps the financial customer journey through quantitative feedback from both customers and bankers. The consumer data has been
The Top 5 Things Disrupting Market Research
The advent of new marketing technology means that marketers can access and sift through large troves of consumer data faster
The Starters Guide to Launching an Online Community
The new wave of research innovation stems from a continuous approach to consumer engagement. A combination of online forums, discussion
The State of CPG Market Research
The CPG industry has faced challenges in consumerism, competitive e-commerce offerings and pricing, and product innovation cycles that are in
Building Brand Trust: How Brands Like Nike Can Uncover Consumer Motivations of the Unconscious Mind
The unconscious mind has been deeply studied in the fields of psychology and neuroscience—and has now been leveraged into the
2018 Future of Market Research Report
Cutting-edge technologies and methods for aggregating, analyzing, and parsing big data has made waves in the academic and technological fields
Data Security & Privacy: Paving the Way for Industry Leaders
Customer-first forward-thinking industries have been disrupting and changing the market over the last few years and now security and privacy
The Rise of Peer-to-Peer & Branchless Banking
In the world of banking, consumers are moving in droves towards the easiest and frictionless tech solutions. Longstanding institutions are
Checklist: Starting an Online Community
Online communities have become the leading way for enterprises to get to know their most valued customers. But that doesn’t
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