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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
The State of Qualitative Research 2020
In January 2020, we surveyed 195 market researchers to find out how they field qualitative studies and what they think of
Market Research Must-Read: 2019 GRIT Insights Practice Report
Using data collected in Q4 of 2019, the 26th edition of the GreenBook Research Industry Trends Report focuses on fundamental themes related to the practice of
2020 Insights Practice GRIT Report
The 2020 GRIT Report is In! This report provides the industry with a 360-degree view of the knowledge buyers and vendors need
Customer Analysis
One of the most pressing questions in marketing is: How can a brand reach its target audience? Answering that effectively
How to Bring Your Customer Journey to Life
What’s the one thing that every business can do to gain 18x faster sales cycle and yield 3.5x greater revenue from customer referrals?
5 Market Research Trends for 2020
We are about to enter a new decade. With 2020 only weeks away, it seems appropriate to reflect on the
How to Use the Kano Model to Ensure Customer Satisfaction
In a nutshell, the Kano Model is a set of ideas and techniques that help product managers determine customers’ satisfaction
3 Things You Need to Know Before Starting an Online Community
Ready to supercharge your research with a community solution? Let’s find out. It’s become common knowledge among market researchers that
Combining the Power of Community and Panel
Want a more comprehensive view of your customers? Research panels and online communities provide different, yet highly compatible benefits. With
Market Research Essentials: The Market Research Cloud Explained
Most businesses utilize siloed cloud services for sales, marketing or other departments. The Market Research Cloud combines quantitative and qualitative
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