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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
From Brief to Boardroom: Scaling Decisions with AI-Powered Research Agents
Whether you’re scaling your insights team or future-proofing your function, this session offers a blueprint for operationalizing AI without losing control, transparency, or human judgment.
Resources
5 Market Research Trends for 2020
We are about to enter a new decade. With 2020 only weeks away, it seems appropriate to reflect on the
How to Use the Kano Model to Ensure Customer Satisfaction
In a nutshell, the Kano Model is a set of ideas and techniques that help product managers determine customers’ satisfaction
3 Things You Need to Know Before Starting an Online Community
Ready to supercharge your research with a community solution? Let’s find out. It’s become common knowledge among market researchers that
Combining the Power of Community and Panel
Want a more comprehensive view of your customers? Research panels and online communities provide different, yet highly compatible benefits. With
Market Research Essentials: The Market Research Cloud Explained
Most businesses utilize siloed cloud services for sales, marketing or other departments. The Market Research Cloud combines quantitative and qualitative
Niche Audiences in Market Research
Minority groups contribute the most growth in most organizations. In an age where the U.S. continues to have a more
5 Pricing Marketing Research Methodologies
Pricing can be a powerful branding tool that can truly set you apart from your competitors while impacting the bottom
Infographic: The Essential Steps in the Marketing Research Process
Marketers are now having to translate sophisticated consumer data and market research is becoming a more prominent need in the
How to Use Market Research to Fix Your Customer Retention Problem Infographic
Did you know a 5% increase in customer retention can increase a company’s profitability by 75%? While customer retention is
The Renaissance of Qualitative Research
Market research, like every industry, is going through a metamorphosis with new tools and solutions constantly challenging the status quo.
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