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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
Qualitative Studies – Methods and Analysis
Qualitative research is a type of research approach that involves a more interpretive and natural approach to eliciting data. Instead
Insourcing vs. Outsourcing
Every department across an organization can benefit from better understanding their customers’ habits, market trends, and competition. Smart experience management
What is Design Research?
Imagine that a friend plans to surprise you with a vacation. They don’t ask you what your schedule looks like,
The State of Qualitative Research 2020
In January 2020, we surveyed 195 market researchers to find out how they field qualitative studies and what they think of
Market Research Must-Read: 2019 GRIT Insights Practice Report
Using data collected in Q4 of 2019, the 26th edition of the GreenBook Research Industry Trends Report focuses on fundamental themes related to the practice of
2020 Insights Practice GRIT Report
The 2020 GRIT Report is In! This report provides the industry with a 360-degree view of the knowledge buyers and vendors need
Customer Analysis
One of the most pressing questions in marketing is: How can a brand reach its target audience? Answering that effectively
How to Bring Your Customer Journey to Life
What’s the one thing that every business can do to gain 18x faster sales cycle and yield 3.5x greater revenue from customer referrals?
5 Market Research Trends for 2020
We are about to enter a new decade. With 2020 only weeks away, it seems appropriate to reflect on the
How to Use the Kano Model to Ensure Customer Satisfaction
In a nutshell, the Kano Model is a set of ideas and techniques that help product managers determine customers’ satisfaction
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