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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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How to Use Market Research to Fix Your Customer Retention Problem Infographic
Did you know a 5% increase in customer retention can increase a company’s profitability by 75%? While customer retention is
The Renaissance of Qualitative Research
Market research, like every industry, is going through a metamorphosis with new tools and solutions constantly challenging the status quo.
The CMO’s Guide to Market Research
Every industry is radically changing and the consumer, with their endless options, now hold all the power. Because we live
Infographic: Maximizing Your Research Potential Through Mobile
A better mobile experience equates to a better consumer relationship in almost every industry, but mobile-first initiatives have yet to
The State of Qualitative Research Automation
Looking to accelerate qualitative research? Digital qualitative tools are stuck in a place where quant tools were ten years ago—seen
ELLE
The birth of social media has entirely rewritten the customer journey. While this shift has unsettled many media enterprises, ELLE
Infographic: What Exactly Does AI in Market Research Look Like?
AI over the past few years has been the buzzword in almost every industry—and market researchers are increasingly seeing the benefits and
Video Research for a Mobile-First World
Replacing traditional methods in research can require a lot of stakeholder buy-in and sometimes the benefits of implementing a new
The Future of Banking: Mapping the Financial Customer Journey
This report maps the financial customer journey through quantitative feedback from both customers and bankers. The consumer data has been
The Top 5 Things Disrupting Market Research
The advent of new marketing technology means that marketers can access and sift through large troves of consumer data faster