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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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Customer Analysis
One of the most pressing questions in marketing is: How can a brand reach its target audience? Answering that effectively
How to Bring Your Customer Journey to Life
What’s the one thing that every business can do to gain 18x faster sales cycle and yield 3.5x greater revenue from customer referrals?
5 Market Research Trends for 2020
We are about to enter a new decade. With 2020 only weeks away, it seems appropriate to reflect on the
How to Use the Kano Model to Ensure Customer Satisfaction
In a nutshell, the Kano Model is a set of ideas and techniques that help product managers determine customers’ satisfaction
3 Things You Need to Know Before Starting an Online Community
Ready to supercharge your research with a community solution? Let’s find out. It’s become common knowledge among market researchers that
Combining the Power of Community and Panel
Want a more comprehensive view of your customers? Research panels and online communities provide different, yet highly compatible benefits. With
Market Research Essentials: The Market Research Cloud Explained
Most businesses utilize siloed cloud services for sales, marketing or other departments. The Market Research Cloud combines quantitative and qualitative
Niche Audiences in Market Research
Minority groups contribute the most growth in most organizations. In an age where the U.S. continues to have a more
5 Pricing Marketing Research Methodologies
Pricing can be a powerful branding tool that can truly set you apart from your competitors while impacting the bottom
Infographic: The Essential Steps in the Marketing Research Process
Marketers are now having to translate sophisticated consumer data and market research is becoming a more prominent need in the