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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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7 Tips for Working From Home
As COVID-19 has evolved into a global pandemic, businesses all over the world are taking precautionary measures to protect the
Customer Feedback Survey: A Guide to Start & Succeed
Customer surveys are an example of a quantitative method for capturing customer feedback—feedback that tells you how customers feel about
Infographic: The State of Market Research 2020
Our annual survey of market research professionals found that market researchers’ day-to-day job in 2019 looked a lot like it
The State of Market Research Industry Report 2020
In August 2019, we surveyed 193 market researchers about their day-to-day work. Our key finding: They love what they do
Qualitative Studies – Methods and Analysis
Qualitative research is a type of research approach that involves a more interpretive and natural approach to eliciting data. Instead
Insourcing vs. Outsourcing
Every department across an organization can benefit from better understanding their customers’ habits, market trends, and competition. Smart experience management
What is Design Research?
Imagine that a friend plans to surprise you with a vacation. They don’t ask you what your schedule looks like,
The State of Qualitative Research 2020
In January 2020, we surveyed 195 market researchers to find out how they field qualitative studies and what they think of
Market Research Must-Read: 2019 GRIT Insights Practice Report
Using data collected in Q4 of 2019, the 26th edition of the GreenBook Research Industry Trends Report focuses on fundamental themes related to the practice of
2020 Insights Practice GRIT Report
The 2020 GRIT Report is In! This report provides the industry with a 360-degree view of the knowledge buyers and vendors need