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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
Looking Back | Market Research Over the Years
The last few years have seen a lot of change. And not just change in market research or businesses in
How to Conduct an A/B Test
What is A/B Testing? A/B testing is a simple yet crucial practice for marketers who want to optimize their digital
Benefits of eCommerce in 2020
It goes without saying that today’s world is drastically different than anyone could have predicted a few months ago. eCommerce
Easy to Use Customer Engagement Strategies
Creating customer engagement is easily one of the most prominent objectives a brand has, as this engagement drives just about
A Blueprint for Building a Community Experience with Fuel Cycle
Written by Jono Bacon, a leading community strategy, management, and execution author, consultant, and speaker. The best experiences in life
The State of Qualitative Market Research in 2020
In January 2020 we surveyed 195 market researchers to find out how they field qualitative studies and what they think
The State of Qualitative Market Research
In January 2020, we surveyed 195 market researchers to find out how they field qualitative studies and what they think
Empowering Customers to Shape Your Products
Your customers are the greatest source of learning. Listen to a conversation with top experts in the field, Fuel Cycle’s Chief Product Officer,
How Blockchain Technology Works
Besides sounding like something out of a sci-fi movie, blockchain technology really is seemingly futuristic in many ways. This article