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The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
How to do Brand Awareness Tracking
What is Brand Awareness? Brand awareness is a marketing term that describes the extent a customer is able to recognize
See How Margaret, VP of Insights, Became Her Company’s Hero
Meet Margaret. Margaret is the VP of Insights at a large CPG company. She loves her job and worked hard to scale the
Boost Your Marketing with Powerful People-Based Activation
Defining your target audience is one of the business’s most important tasks. It is the foundation of every element of
Fuel Cycle Partners with 0ptimus Analytics for Powerful People-Based Activation Software
SANTA MONICA, Calif., Jun, 30 2020 — Fuel Cycle, Inc. the leading market research cloud for Fortune 500 companies partners
Customer Experience: Remapping the Post-Covid19 Customer Journey
During Covid19, customer experiences drastically changed; new needs, new channels, new formats of communication. And while this way of life
Managing Customer Experiences
According to IDC, it is expected that $641 billion will be spent on customer experience technologies worldwide in 2022, which is $130 billion more than 2019. Why is
The Cornerstones of Employee Experience: Productivity, Well-being, Retention & Empathy
Productivity, well-being, community, and empathy = what employees care most about. Positive employee experience is essential to a functional workplace
See the Future: Prediction Markets
If there was a way to see into the future, we could start planning for outcomes of events that haven’t
Carhartt
Carhartt started running customer experience research 13 years ago, by mailing paper surveys. This highly manual method lacked efficiency, resulted
What is Employee Experience Management?
An article in Forbes reveals that while 89% of employers think that their employees leave because they aren’t being paid
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