Fuel Cycle
Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
Featured Resource
The AI Integration Blueprint for Enterprise Insights Teams
This playbook outlines a practical blueprint for integrating AI into your insights operations. Each chapter addresses a key phase in that journey – from assessing your infrastructure to piloting, governing, and scaling AI-enabled research.
Resources
Customer Experience: Remapping the Post-Covid19 Customer Journey
During Covid19, customer experiences drastically changed; new needs, new channels, new formats of communication. And while this way of life
Managing Customer Experiences
According to IDC, it is expected that $641 billion will be spent on customer experience technologies worldwide in 2022, which is $130 billion more than 2019. Why is
The Cornerstones of Employee Experience: Productivity, Well-being, Retention & Empathy
Productivity, well-being, community, and empathy = what employees care most about. Positive employee experience is essential to a functional workplace
See the Future: Prediction Markets
If there was a way to see into the future, we could start planning for outcomes of events that haven’t
Carhartt
Carhartt started running customer experience research 13 years ago, by mailing paper surveys. This highly manual method lacked efficiency, resulted
What is Employee Experience Management?
An article in Forbes reveals that while 89% of employers think that their employees leave because they aren’t being paid
Total Ad Performance: Ad Effectiveness for Brand Integrity
Measuring ad effectiveness is imperative for organizations that are serious about growing profitably. Traditional ad effectiveness measurement determines the overall performance of digital marketing campaigns, but simply measuring the impact after deployment can only benefit the business so much. With Fuel Cycle’s
4 Ways Marketers Can Build Better Campaigns with Qualitative Customer Feedback
Written by the UserTesting Team Net new leads, cost per acquisition and conversion, and click-through rate on pay-per-click (PPC) campaigns—these
What is Ad Effectiveness?
Digital advertising has declined nearly 20% YoY in the first half of 2020 due to widespread uncertainty around Covid-19 impact on ROI. Sales & Marketing is a major expense for brands in
Agile Product Research How to Prepare for the New Future of Product Experience
From finance to healthcare to retail, product experience has been moving in the direction of digital for years. Some industries
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