An article in Forbes reveals that while 89% of employers think that their employees leave because they aren’t being paid enough, only 12% actually do. What does this mean?
It means that most people quit because of their experiences at work, not their paycheck.
And if you think employee churn is a natural process of weeding out the individuals who aren’t a “culture fit,” consider that a staggering 41.4 million U.S. workers voluntarily left their jobs in 2018 – an employee turnover rate exceeding 27%. Ouch.
Your employees spend approximately 1/3 of their time Monday-Friday contributing to the business. If you want to keep your employees happy and sticking around, you need to understand what they want and need out of that third of their daily life.
What is Employee Experience Management?
Employee experience management is an internal initiative focused on developing strategies to provide a work experience that creates a sense of fulfillment for workers.
Usually within the scope of Human Resources, employee experience management encompasses more than just a paycheck, benefits, or communal snacks, because it includes initiatives that build employee loyalty through cognitive and emotional emersion.
Why is the Employee Experience important?
Your employees are the liaison between the business’s decision-makers and its customers. So, exceptional customer experience is ultimately fostered through employees who are happy and fulfilled. Makes sense, right?
In order to maintain a healthy organization, companies need to offer competitive experiences beyond salary and benefits. They need to create meaning for employees. And one of the simplest ways to create a sense of meaning is by providing greater transparency into how employees’ specific job duties play a necessary role in the overall functions of the organization.
Leveraging Online Community for Employee Experience Management
With the current occupational climate, it might seem impossible to maintain a healthy company culture and sustain a pulse on the employee experience. But by leveraging an online community platform, businesses can create employee connections beyond what’s possible over video chat or direct messaging.
Instead of pushing information through a one-way channel such as email, an online community environment allows employees to engage with each other and with company leadership. This allows employees to better understand the business and for HR to better understand employees.
Topics for research or discussion are infinite. Whether it’s about a new product launched, a system or process update, or general employee needs or concerns, the possibilities are endless.
Here are a few of the benefits of building an employee community:
- Engage Your Employees – Allow employees to take ownership of their work and reward them based on contribution, not their title.
- Create Meaningful Work – Create a working style that empowers your employees to think innovatively and contribute confidently.
- Ignite Real Impact – Ask yourself what greater value your company offers. Employees want to feel proud to be part of an organization that impacts the world.
Just like businesses are constantly running consumer research to keep up with the demands of the customer, organizations can utilize a community platform to practice continuous research with their employees as well. After all, employee experience management plays a critical role in delivering brand promises, shaping the customer experience, enhancing core service quality, and driving continuous innovation.
Next Steps
Even in today’s changing workplace, you have the power to streamline communication, increase internal loyalty, and improve your customer service by creating meaningful experiences for your employees. To learn how, we invite you to listen to this webinar with Fuel Cycle’s Senior Director of Community, Sally Page Hunt!
In the webinar, Sally Page shows how simple it is to create a dynamic online community space to foster company culture and develop a transparent, centralized effort across all your departments and teams. Listen now!
