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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
Resources
See the Future: Prediction Markets
If there was a way to see into the future, we could start planning for outcomes of events that haven’t
Carhartt
Carhartt started running customer experience research 13 years ago, by mailing paper surveys. This highly manual method lacked efficiency, resulted
What is Employee Experience Management?
An article in Forbes reveals that while 89% of employers think that their employees leave because they aren’t being paid
Total Ad Performance: Ad Effectiveness for Brand Integrity
Measuring ad effectiveness is imperative for organizations that are serious about growing profitably. Traditional ad effectiveness measurement determines the overall performance of digital marketing campaigns, but simply measuring the impact after deployment can only benefit the business so much. With Fuel Cycle’s
4 Ways Marketers Can Build Better Campaigns with Qualitative Customer Feedback
Written by the UserTesting Team Net new leads, cost per acquisition and conversion, and click-through rate on pay-per-click (PPC) campaigns—these
What is Ad Effectiveness?
Digital advertising has declined nearly 20% YoY in the first half of 2020 due to widespread uncertainty around Covid-19 impact on ROI. Sales & Marketing is a major expense for brands in
Agile Product Research How to Prepare for the New Future of Product Experience
From finance to healthcare to retail, product experience has been moving in the direction of digital for years. Some industries
The Definitive Guide to Designing Mobile Surveys
The world has been changing for quite some time, but Covid-19 has greatly accelerated digital advancements and the adoption of technology, especially when it comes to market
The Insights Renaissance: How automation, machine learning, and the economic crisis are spurring innovation
As the world changes daily, so do business expectations and strategies market research team need to learn and deploy to keep up with changing behaviors
Technology for Agile Product Experience Management
Over 30,000 new products are introduced to the market every year, but 95% end in failure. To develop, launch, and