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The Insider’s Guide to Market Research for Retail & CPG Brands
The retail and CPG landscape is evolving at breakneck speed. Shopper expectations change overnight, categories are becoming more saturated with new innovations, and economic pressures make profitability more challenging than ever. Winning brands don’t rely on guesswork—they leverage agile, real-time insights to track trends, test strategies, and make bold, informed decisions
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How Customer-Driven Innovation Leads to Award-Winning Technology
The GreenBook Research Industry Trends (GRIT) report is one of the most acclaimed and widely read reports outlining trends in
Fuel Cycle Ranks Top of List in GreenBook GRIT Report: #6 Technology Provider, #22 Most Innovative Company, #21 Top Strategic Consulting
Setareh Motamedi, Vice President of Marketing Fuel Cycle (323) 556-5400 smotamedi@fuelcycle.com SANTA MONICA, Calif., July,7 2020 — Fuel Cycle Inc., the leading market research cloud for
2020 Business & Innovation GreenBook Research Industry Trends (GRIT) Report
Fuel Cycle was awarded three recognitions in the latest GreenBook Research Industry Trends (GRIT) Report: #6 Technology Provider, #21 Strategic Consulting Category, and #22
How to do Brand Awareness Tracking
What is Brand Awareness? Brand awareness is a marketing term that describes the extent a customer is able to recognize
See How Margaret, VP of Insights, Became Her Company’s Hero
Meet Margaret. Margaret is the VP of Insights at a large CPG company. She loves her job and worked hard to scale the
Boost Your Marketing with Powerful People-Based Activation
Defining your target audience is one of the business’s most important tasks. It is the foundation of every element of
Fuel Cycle Partners with 0ptimus Analytics for Powerful People-Based Activation Software
SANTA MONICA, Calif., Jun, 30 2020 — Fuel Cycle, Inc. the leading market research cloud for Fortune 500 companies partners
Customer Experience: Remapping the Post-Covid19 Customer Journey
During Covid19, customer experiences drastically changed; new needs, new channels, new formats of communication. And while this way of life
Managing Customer Experiences
According to IDC, it is expected that $641 billion will be spent on customer experience technologies worldwide in 2022, which is $130 billion more than 2019. Why is
The Cornerstones of Employee Experience: Productivity, Well-being, Retention & Empathy
Productivity, well-being, community, and empathy = what employees care most about. Positive employee experience is essential to a functional workplace