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Resource Hub
The latest news, trends, and insights in research, all in one place. Discover the resources that inform the future of critical industries including Media/Entertainment, Technology, Retail, CPG, Healthcare, and Financial Services.
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Communities as Strategic Infrastructure
eBook Communities as Strategic Infrastructure The Operating System for Customer Understanding Table of Contents Executive Overview Organizations today operate in markets defined by continuous disruption, rapid shifts in customer expectations, and tightening pressure to make decisions grounded in evidence rather than instinct. The urgency has never been greater: Forrester’s 2024
Resources
The Great Consumer Shift: How US Shopping Behavior is Changing
The shifts in consumer behavior due to COVID-19 have been staggering. For example, we saw 10 years of consumer and
Two Heads Are Better Than One: Combining Research Tools to Optimize CX Initiatives
Written by: the UserTesting team Today’s decision-makers have access to an ever-expanding plethora of tools to help them facilitate customer
FC Connect Digital Insights Summit | Top 10 Sessions | Week 2
As you may already know, we’ve been compiling the summaries and links to all 40 speaking sessions from FC Connect 2020 into a weekly blog series:
Leveraging Mobile eCommerce Tools for a Competitive Advantage
Currently, brands significantly underinvest in how they market, package and sell their product via mobile eCommerce. But the world is
Follow Your Passion and Change the World: Valerie Thomas
Written by: Becky GomolkaExecutive AssistantFuel Cycle Valerie Thomas. Ever heard of her? Her work has made a lasting impact on the technology
FC Connect Digital Insights Summit | Top 10 Sessions | Week 1
The 2020 FC Connect Digital Insights Summit was so info-packed, it was physically impossible to watch every session live. But not to worry! All recordings
Best Practices for Qualitative Package, POS and Product Testing Online
Lauren McCluskeyVP, Qualitative ResearchMagid Any packaging-savvy client knows that it is not just a beauty contest. Packaging design and POS
The Market Research Advantage: Connection
Businesses are constantly evolving, regardless of size or industry. And now more than ever before, you must be able to
Market Research and Social Justice
Kerry HechtCEO & FounderEcho-MR Liliana BakhtiariDirector of Social Justice ResearchEcho-MR What is Social Justice Research? Why does it matter? In
Activating Your Network: How Brands Can Cut Through the Digital Marketing Noise
Written by: Priscilla McKinneyCEO & Momma BirdLittle Bird Marketing The world is quickly adapting to become virtual. How is your
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